Isaac John is one of the Founders of YKTR, a clothing and media empire dedicated to providing the best content. If there's a group of guys who know how to build an authentic community, it's this one. Ice sits down with us to discuss his journey, the evolution of YKTR and why content is king. Ice gives some huge golden nuggets surrounding advice for new business owners and strategies for starting a brand from scratch. 0:00 - Introduction 1:55 - The Evolution Of YKTR 5:20 - Why Isaac Wanted To Work For Himself? 8:00 - Why Content Is King For YKTR? 19:10 - Advice For New Business Owners 22:59 - Why Isaac Doesn't Like 'Perfection' 25:38 - How To Manage A Team Dynamic? 30:50 - The YKTR Team Structure 39:40 - Strategy For Starting A Brand From Scratch 47:30 - Advice For Someone Starting A Business 1:00:49 - 'Watch This Space' Prediction In 2022 1:08:40 - The Perfect Diary SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations LINKEDIN | https://www.linkedin.com/company/pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ISAAC: INSTAGRAM | https://www.instagram.com/iice_  SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw 

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