The Unfounders

#34 - Liv Marshall - White Rabbit


Listen Later

Today's guest is the fantastic Liv Marshall - Head of Commercial at White Rabbit.

In this episode we discuss Liv's journey from Unilever to leading a pioneering gluten-free brand.

She shares insights on the evolution of White Rabbit's product range, the importance of consumer feedback, and the challenges faced in the food industry.

Liv emphasises the significance of working for brands that align with personal values and the impact of strong leadership in fostering grow.

Plus SO much more!

As always thanks to our fantastic sponsor Mission Kitchen!

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠Uppbeat⁠

Chapters:

00:00: Introduction to Liv Marshall and White Rabbit

03:19: The Evolution of White Rabbit

05:10: Product Highlights and Business Growth

06:56: The Role of Gluten-Free in Food Service

07:32: Liv's Day-to-Day as Head of Commercial

09:48: Liv's Career Journey: From Unilever to White Rabbit

14:09: Lessons from Unilever: The Big Business Experience

19:39: Transitioning to Oatly: Seeking Growth and Challenge

23:15: Diverse Backgrounds and Team Dynamics

27:35: Transitioning from Oatly to White Rabbit

31:42: Rebranding and Product Evolution

37:20: Consumer Engagement and Feedback

40:06: Learning from Career Challenges

42:44: Advice for Aspiring Professionals

43:33: Celebrating Female-Led Brands

44:54: The Journey and Lessons Learnedtro Jingle Credits to All Good Folks

...more
View all episodesView all episodes
Download on the App Store

The UnfoundersBy Mitch Lee