Notes:

🤓 Peter’s collection of bobbleheads. 01:34

👉 What is thought leadership and its two components. 03:14

📶 “We're living in an age where there's so much noise and not enough signal. And I think thought leadership is about the signal” 06:15

⛩️ Authenticity is an underlying pillar of thought leadership. 07:14

🤡 Too many people claim they are thought leaders, but that really doesn’t make them one. 08:34

🎯 The primary focus of thought leadership. 10:05

📺 The infomercial version of thought leadership. 11:37

🥩 About marketing: greasy, sizzling steak versus an amazing porterhouse. 13:05

🤔 “A little bit of skepticism is wise.” 14:25

👦 Thinking out of the box and curious kid. 17:29

🌞 Humor is another way that intellect shines through and a way to integrate with people. 20:19

🤑 Money, ego, and evangelism in thought leadership. 21:41

👍 Legacy and thought leadership. 23:09

😀 Short funeral service. 24:29

🙃 Corporate funerals and real funerals: trustworthy, loyal, fun, has a sense of humor. 25:21

🧐 How to use thought leadership to stand out from the competition, attract new clients, and build brands. 28:19

Connect with Peter: www.thoughtleadershipleverage.com

🤓 Connect with us: www.thoughtpartnergroup.com

💡 Screw Harvard, go to Crazy MBA: www.crazymba.com