This week on Smart in Public, the Katies welcome Cristin Culver, founder of Common Thread Communications, to the pod. Cristin's approach to comms is unique -- and it has to be given she works across the Fintech, Proptech, and Legaltech industries. Her highly ROI driven comms strategies remove the safety net of saying 'comms is hard to measure' from her vocabulary, and her clients love her for it.

Learn how Cristin uses hybrid comms strategies, including the power of local storytelling, and hear her perspectives on the role of AI in modern PR. We dive into the significance of understanding local markets and the dynamics between B2B and B2C communications, and also learn a little bit about Cristin's challenges in the kitchen. Huge thank you to Cristin for coming on the pod - we laughed A LOT and learned even more in this one, and think you will too.

Takeaways

• The importance of building trust in regulated industries.
• Using local storytelling as a powerful tool for client engagement and trust-building in a community.
• Why hybrid communication strategies are essential for modern PR success.
• When understanding local markets is crucial for effective communication.
• Where AI is transforming the landscape of communications and making it more efficient.
• Why the dynamics of B2B and B2C communications are intertwined in real estate.
• Why local media remains a trusted source for community engagement.
• How consultants can provide valuable insights into local storytelling strategies.
• Why the evolution of communications requires adaptability and innovation.
• Where personal anecdotes can humanize the PR process and connect with audiences.

Chapters

• 02:16 - Cristin Culver's Journey in PR and Consulting
• 04:42 - Navigating the Challenges of Consulting
• 06:09 - The Importance of Trust in Regulated Industries
• 08:39 - Hybrid Communication Strategies for Success
• 11:21 - The Power of Local Storytelling
• 14:20 - Researching and Planning for Local Storytelling
• 18:11 - The Landscape of Local Media
• 20:28 - Tactical Approaches to Local Communications
• 30:22 - The Old School Newsroom Dynamics
• 32:16 - The Power of Local News and Paid Segments
• 34:12 - Startups and Local News Strategies
• 36:51 - Building Trust Through Local Stories
• 39:29 - The Importance of Local Expertise
• 41:47 - Real Estate Communications Challenges
• 46:07 - B2B and B2C in Real Estate Comms
• 47:53 - The Golden Era of Communications

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