Our B2B SaaS Journey

34: Under promise, over deliver


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In this episode, Mitchell and Gavin talk through the latest updates to the SixSides app, from new cryptography-powered notifications to a completely redesigned recap experience. They also chat about how they're using Founders Collective as a real-world case study to prove their hypothesis: events can build stronger communities when you encourage behaviour change.

Plus, Gavin's off to Perth for Volunteering WA, and Mitchell’s prepping for Laracon AU - with new street-style interviews, better onboarding, and a feature-packed release on the horizon.


Links

  • Subscribe to the newsletter: sixsides.substack.com

Chapters

  • (00:00) - Intro
  • (00:38) - Decorating the office (or not)
  • (02:09) - App release timeline update
  • (05:00) - Cryptography and unique device identification
  • (13:00) - Notifications and event admin features
  • (16:00) - Rebuilding the recaps feature with Cursor
  • (21:00) - Under promise, over deliver: a product philosophy
  • (24:23) - Mitchell's creative drive and project priorities
  • (33:00) - Upcoming webinar on designing interaction
  • (36:00) - Founders Collective learnings and RSVP plans
  • (44:00) - Why we're ditching Luma for in-app RSVPs
  • (47:52) - Gavin's Perth road trip and $2K strategy
  • (50:13) - Mitchell's Laracon AU travel plans
  • (54:29) - Lead generation lessons and role changes
  • (58:24) - Wrap-up and where to find us

  • In this episode, we cover:
    • The (slightly delayed) app release timeline and why it was worth the slip
    • Using cryptography to uniquely identify devices without tracking users
    • A technical deep dive into public/private keys and how they power notifications
    • The brand new recap (formerly wrapped) feature and how Cursor helped build it
    • Why Mitchell needs fun tasks to stay motivated (and how Gavin enables that)
    • Preparing for Volunteering WA and Laracon AU — and how we’re maximising the ROI
    • Turning Founders Collective into a test case for community-building features
    • Planning the next event with deliberate behaviour design to increase engagement
    • Switching to in-app RSVPs to cut friction
    • Upcoming features: meeting notes, job titles, ratings, and improved onboarding
    • Building our sponsorship strategy the reverse way — community first, prospectus second
    • The state of our sales pipeline and how to de-risk lead generation
    • Why being your own client is the best kind of product feedback
    • Updates on the newsletter and upcoming Change Makers podcast


    Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

    Got questions or topics you want us to cover? Email us at [email protected]


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    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
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    Our B2B SaaS JourneyBy SixSides