Ever heard of a marketing funnel? If you don't have a marketing degree (like most business owners), chances are, you haven't. And chances are, you are instantly afraid of it because it sounds complicated.

In this week's episode, Holly does what she does best and simplifies marketing terms and puts them into layman's terms. 😊

She shares practical definitions of what marketing actually means and what the heck a marketing funnel is. She shares two practical examples that'll help you understand how you can incorporate a marketing funnel (spoiler alert...it's your customer's journey on how they end up swiping their credit card).

Holly even gives you a helpful training and worksheet that'll help you determine who your ideal customer is so you can stop spinning your wheels on how to get people off the street (or social media) to come in to your store or website and make a purchase.

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.