The Scrappy Business Owner

In the final episode of the How to Start a Business series, we're tackling the thing that stops most people before they even begin: fear.

Fear is real… but it's still just a feeling. And feelings aren't where wise business decisions come from (ask me how I know — 22 years of marriage has taught me plenty about emotional decision-making!).

Inside this episode, I share: • Why fear doesn't cancel your calling • Why God doesn't expect you to know everything • How courage creates confidence • What my embarrassing launch taught me • How to reframe "What if I fail?" • Why baby steps matter more than big leaps • Psalm 37:23–24 and how God holds you even when you fall

If you're starting a business and fear keeps whispering "stop," this episode will give you truth, encouragement, and a nudge forward.

Homework: DM me on Instagram (@startpointmediagroup) and tell me the fear you're facing — and the step you're taking anyway.

If you're wondering how to price your services, make a profit, and grow your business connections—this episode is for you!

I'm sharing my real-world advice from over 10 years in business, including: 💰 How to price your services without undercharging 📈 When and how to raise your prices 💵 What tools I use to manage business expenses (like Harvest, Canva, and my email platform) 🌐 The power of networking online and locally 🧭 How to stay flexible and pivot when trends shift

Homework this week: 1️⃣ Set up your Stripe or PayPal account 2️⃣ Join a few local or Facebook networking groups 3️⃣ Connect with a business coach or accountability partner

👉 Don't miss next week's final episode in this series where we tackle FEAR—the one thing that keeps most entrepreneurs from moving forward!

#SmallBusinessTips #StartABusiness #ScrappyBusinessOwner #EntrepreneurLife #PricingTips

You don't need fancy gear or a flawless setup to show up confidently for your business — you just need a plan and a little courage.

In this episode, I'm sharing simple ways to represent yourself well online — from lighting and camera tips to professional headshots and creating a distraction-free background. You'll learn how to look (and feel!) confident without overcomplicating it.

Because showing up authentically is what builds trust and get you customers.

✨ Mentioned in this episode: 📸 My favorite webcam 🎥 Tripod with Ring Light 🚙 Portable tripod (for on-the-go filming)

You don't have to do everything at once to market your business well — but you do need to start somewhere. 🙌

In this week's episode of the Scrappy Business Owner Podcast, we're talking through the basics of Marketing 101 — everything from: 💻 Building a website (and when you actually need one) 📱 Setting up your social media pages the right way ✉️ Sending emails legally and effectively 🎨 Creating a logo and brand that fits your vision …and doing it all without breaking the bank. 💰

Whether you're DIY-ing your marketing or ready to outsource, this episode will help you prioritize what matters most so you can start strong and grow with confidence.

🎧 Listen now and take your next scrappy step forward!

Starting a business doesn't mean spending a fortune — but it does mean investing wisely. In this episode of The Scrappy Business Owner Podcast, Holly breaks down the real startup costs most new business owners forget about (and how to keep them from derailing your momentum).

You'll learn:

• Why business owners should sow into others and not expect everything for free

• How to handle bartering, boundaries, and professionalism with integrity

• The low-cost way to get your legal and banking setup right

• Why "done is better than perfect" will save your sanity

• The basic marketing expenses you should (and shouldn't) budget for

Homework: 📘 Grab Profit First and Thou Shall Prosper 💻 Create your logo in Canva 🏦 Open your operating & tax bank accounts 💰 Start setting aside a little seed money

Tune in and learn how to start your business the smart and scrappy way — with wisdom, integrity, and faith.

Got tons of ideas but not sure which one to start with? In this episode of the Scrappy Business Owner Podcast, we're talking about how to narrow your focus, choose a business idea that fits your God-given gifts, and pick a name that actually works.

You'll learn how to: ✅ Pray through your business ideas and trust God's direction ✅ Research what it takes to launch (certifications, products, laws, and more) ✅ Pick a name that's memorable, relevant, and available online ✅ Commit to "work" your idea for 6–12 months

Your homework this week: Pray. Talk to your spouse. Do your research. Pick your name. Secure your URL.

Because scrappy business owners don't wait for perfect — they start where they are.

RESOURCES:

To learn how to connect with God as you prepare to figure out your business, check out my friend Karol's podcast: The 30 Second Prayer.

Here's my favorite website (that's cheap) for you to secure that URL: NameSilo

If you've ever wanted to do something, but keep talking yourself out of it because you're scared - then this episode is for you.

There's a lot of self-help books, courses,and memes out there that tell you to be confident. There's also a lot of information out there about being courageous too. But…bravery, that's where we often waiver between courage and confidence. Which means we end up getting stuck.

So, in this episode, I'm sharing a few things that are plaguing you from actually being brave as well as some things you can do to push through and do all that God has called you to do.

Here are the highlights:

Definitions:

COURAGE : the ability to do something that frightens one.

BRAVE: endure or face (unpleasant conditions or behavior) without showing fear; showing courage

CONFIDENCE: a feeling of self-assurance arising from one's appreciation of one's own abilities or qualities.

In layman's terms:

• Courage - do it scared.
• Bravery - do it scared turns to do it less scared
• Confidence - Another level of less scared.

4 things that can keep you from being brave:

1. Past mistakes/regrets
2. Words that have been spoken over you.
3. Low self-esteem
4. The Unknown

6 things YOU can do to be brave:

1. Community - find a group of people being brave and connect.
2. Be cautious with who you share your dreams/bravery with.
3. Have a trusted friend or spouse to share your dreams and who can encourage you to be brave.
4. Take baby steps. A whole bunch of little steps in bravery can equal big steps.
5. Journal - write down thoughts, dreams, and positives/negatives of any decisions.
6. Find bible verses that strengthen your spirit. Here are my favorite ones:
   • Proverbs 4:12
   • Psalm 37:23-25
   • Psalm 32:8
   • Psalm 37:4
   • Proverbs 3:5
   • Proverbs 21:5
   • Proverbs 22: 29

This week's challenge: Be Brave…do it scared, then keep doing it scared until it's less scary.

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And if you're looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.

Being a mompreneur definitely has its challenges. As moms and business owners, we are oftentimes operating in survival mode and sometimes it seems impossible to juggle being a mom, managing a home, keeping everyone alive and trying to start and run that business.

In this week's episode, I am sharing some helpful ideas that I learned about starting and growing a business, while raising little ones.

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And if you're looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.

If you have a physical location, you MUST have an online presence in order for people to find you.

Thanks to technology people are searching for businesses just like yours online. Recently my family went on vacation and we spent a ton of time searching up restaurants, activities and a variety of other things to do.

We all discovered there were some things that businesses could do a better job with in their online presence. This week, I'm sharing some helpful insights into some common mistakes we noticed.

Here's a breakdown of the topics:

• Have you secured your Google My Business Page? (01:52)

• Do you have a Facebook page and are you posting consistently? Get Holly's 30+ post ideas here. (06:47)

• If you have a website, is it showing up correctly on mobile? (10:01)

• Billboards are expensive, but sometimes great advertising. Are you showcasing your business in the best light a possible? (11:23)

• Do you sell experiences? Try video. (16:45)

• Are you asking customers to review their experience on Google or Facebook? (21:00)

• Is the service you provide helping or hurting you from getting customers or repeat customers? (22:40)

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And if you're looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.

We've all heard the dreaded words, "We can't do ____ because it's our policy," right?? How'd it make you feel? Frustrated. Annoyed.

Despite the fact that we don't like hearing it, there's probably a good chance you've used that on your customers once or twice too. And I guarantee they feel the same way.

In this week's episode, I'm sharing some tips on how you can reword this phrase so you can protect both your customers and your business with limited frustrations on all parties.