Now that's it's Thanksgiving, we are now officially screaming towards the holidays and the end of that year. That means, everything in our lives (and our business) are about to get crazy. In this episode I'm sharing some of my favorite tips that have helped me navigate through a recent busy season that I plan to use during the holidays too.

In this episode, I'll tackle the following areas:

• The importance of giving yourself deadlines do you aren't working on Christmas Eve.
• Should you go to that holiday get-together and how NO really can be a complete sentence.
• Yes, you should ask for help and delegate.
• Add white space into your mind and your life simply by putting down your phone.

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And if you're looking for more holiday tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.

The holidays are fast approaching us and online shopping continues to explode. That means your business needs to be on their A-Game this year. In this episode, I'm sharing the #1 reason people decide not to finalize their purchases online: shipping charges.

How many times have you been shopping online, have added a couple items to your cart and when you saw the $7.99 shipping charge, you immediately questioned whether or not you really want the product? Or what about that alert in the cart that says: "Add $4.95 to your cart and get free shipping." Do you find yourself going back to the menu to see what you can find to get you over that $4.95 threshold?

We all do it, and unfortunately that means your customers are doing it too...on your website. Yikes! If you're not offering some sort of free shipping, you could be losing customers. In this podcast, I'm sharing some tips on how to handle the shipping situation AND still make a profit.

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And if you're looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.

It's election season in the United States and there has been a TON of marketing going on! In this podcast, I'm going to have a little fun and share some marketing do's and don'ts I've seen recently from local politicians in my area. All lessons we can learn on how to promote our business. Here's just a few things I cover:

• Invading your text messages and email inboxes (without permission)
• A mailbox full of flyers and postcards.
• The power of using the right words to capture people's attention.
• Are door-to-door sales really effective?
• The power of community.

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And if you're looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.

Do you remember when Black Friday used to just be the day after Thanksgiving? Me too. Now Black Friday as turned into more of a Black Friday Season...and starts weeks before Thanksgiving. That means, if you haven't planned any Black Friday promotions now, your late. 😉

In this episode, I'm sharing some of my favorite last-minute Black Friday promotions that I've seen show up in my inbox and in my newsfeed recently.

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And if you're looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.

Do you need to sacrifice sleep (and health) in order to grow a business? That's a question that I recently heard in a group of small business owners and I totally stopped in my tracks. Sometimes the entrepreneurial journey is a long, tiring and lonely road. Not to mention the world has convinced small business owners that in order to succeed we have to hustle and run on caffeine and a prayer to keep going. BUT, that's not what you should do, friend! That'll lead you straight into burnout.

In this week's episode of the podcast, I'm sharing some helpful tips on how to set boundaries and reclaim your peace this holiday season. Here are some of the ways I've used to keep myself focused and avoid burn-out:

• The importance of setting aside time – specifically time where you'll have the most focus.
• Tackling the "right" to-do list.
• Turn off distractions.
• Give yourself grace.

What would happen if your business's Facebook or Instagram page was shut down today?

Would your customers know how to reach you?

Would you have a plan in place to still connect with your customers?

In this episode, I'm sharing 3 important tips that'll help you protect yourself and your business if social media happens to go sideways. Each of these tips are like insurance policies. They protect you from Murphy's Law – if anything can happen, it will.

Here's a breakdown of the podcast:

• Protect against hacking with two-factor authentication.
• Don't put all your eggs in one basket. Expand your social media platforms.
• Get your email list up and running (and without being spammy). Snag my free training on how to grow your email list here.

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.

Facebook groups are a great place to connect with your customers. It offers a more personal setting to engage with your customers and it's an opportunity to build that know, like and trust factor so you'll make more sales.

In this episode, I'm sharing 5 best practices that'll help you grow your business. Here are the topics I cover:

• Make your Cover Photo stand out

• Keep your website link front & center

• Have FB LIVE parties

• Always incorporate good quality photos

• The importance of being responsive

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.

We live in a microwave society where our customers want the easiest way possible to follow you and make a purchase. When we make it hard for our customers to do either of those, we lose them. Which means we lose money.

In this episode, I'm sharing four areas of your business where you MUST make it easy for your customers along with some ideas too!

Here's a breakdown of the episode:

• Contacting you – It's important to be responsive (without being available 24/7).
• Onboarding – Service industries, I'm talking to you!
• Buying – Don't lose customers at warp speed with multiple clicks at checkout.
• Joining your programs – Be proactive with the many questions your customers may ask.

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.

Q4 is oftentimes the biggest revenue producing time of year and it's SO important to have a solid plan in place and to START EARLY.

In this episode, I share 5 tips on how you can start preparing for your upcoming holiday promotions:

• Decide what promotions you want to do.

• Make sure you promote items that your customers actually want.

• Set a cut-off date for sales

• Incentivize early purchases by having your best sales way before the holidays.

• Start (or grow) your email list.

If you'd like to learn how to create an coupon or offer that could be given to your customers right when they sign up for your email list, you can get my free training here.

And send me a DM if you'd like to have personal help planning your holiday promotions and take advantage of $10 off an hourly consultation (originally $60/hr).

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.

Ever heard of a marketing funnel? If you don't have a marketing degree (like most business owners), chances are, you haven't. And chances are, you are instantly afraid of it because it sounds complicated.

In this week's episode, Holly does what she does best and simplifies marketing terms and puts them into layman's terms. 😊

She shares practical definitions of what marketing actually means and what the heck a marketing funnel is. She shares two practical examples that'll help you understand how you can incorporate a marketing funnel (spoiler alert...it's your customer's journey on how they end up swiping their credit card).

Holly even gives you a helpful training and worksheet that'll help you determine who your ideal customer is so you can stop spinning your wheels on how to get people off the street (or social media) to come in to your store or website and make a purchase.

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.