Let's face it, we do everything on electronics. Your phone. Your computer. And it's not just business. Our personal lives are online too. Unfortunately, that means we have a WHOLE lot to lose if one of our devices or an account online gets hacked.

In this week's episode of the podcast, Holly brought in IT expert Ben Anderson of Run Networks to teach us how to protect not only our business, but our lives and our customers too.

Ben shared a ton of resources with us and here's some helpful links to the difference resources so you can start protecting yourself today:

Storage Cloud (for computer back-ups): StorageCraft

Antivirus Protection:

CarbonBlack (can be purchased through several companies)

Sophos

Save all your passwords using Dashlane

If you need more IT help you can always reach out to Ben here.

Have you ever talked to a customer service rep over the phone or in person and they start using words or acronyms that you've never heard of and don't have a clue what they're talking about?

Every industry has them. It's like a secret code we use to talk to each other. BUT if we use them in front of our customers there's a chance they'll get lost in "translation."

In this episode, Holly gives you some helpful insight and ideas on how to change your words into something your customers both understand. Then once you change those big words and acronyms, it's time to figure out what words actually get your customer's attention. Holly offers a free training and worksheet that'll help attract the right customers – the ones who will actually buy.

Get the free training and worksheet here.

To get more helpful tips and tricks on how to promote your business, follow Holly on Facebook and Instagram.

It's easy for us to use the word small when it comes to describing our business. Sure, we're lumped in the general category of "small business," but there is nothing small about your business.

In fact, you and your business make a BIG impact in not only your personal life, but the lives around you.

In this episode, Holly shares how you can remove the words small or little from your vocabulary and discover the impacts that your business is actually making.

And don't forget to send Holly a DM on Instagram after you listen to the podcast and tell her how you're changing the words you use in describing your business.

In this week's episode of The Scrappy Business Owner podcast, Holly shares some common situations where business owners may get stuck and gives practical tips on what your next step can be.

Here's a breakdown of the podcast:

• Starting a business (04:23)

• Do you need to set up an LLC or some other legal entity?
• How do you pick out a business name?

• Starting a social media page (08:27)
• Setting up bank accounts and paying yourself (10:07)
• Creating a logo (12:00)
• Starting a podcast (14:58)
• Starting a website (20:18)

• Do you sell products or services?

Don't know where to start in promoting your business on social media or anywhere else? Check out all the services Holly offers:

• Hourly coaching – get some one-on-one time with Holly to brainstorm your next steps.
• Packages – Whether you have a big event planned and need help promoting or need more monthly marketing support, Holly offers a variety of customizable options.

Learn more about here services by visiting: https://www.startpointmediagroup.com/services

Being a mompreneuer definitely has its challenges. Often times, we are operating in survival mode and sometimes it seems impossible knowing how to juggle being a mom, managing a home, keeping everyone alive and trying to start and run that business.

In this week's episode, Holly is not only offering some words of encouragement, but is also sharing some helpful ideas that she learned when starting and growing a business, while raising little ones.

It can be hard coming up with content for post ideas. Sometimes we just don't know what to post about and we get writer's block. And other times it simply just comes down to time. We don't have the time to sit down and actually come up with the posts.

In this week's podcast, Holly not only gives you ideas on how to come up with post ideas, but also gives you some simple strategies on how to go from brainstorming ideas to actually getting them scheduled in under 60 minutes.

And if you're looking for some easy post ideas that don't involve much thought, Holly has 30+ different post ideas you can use as well. Get access to those post ideas here.

Whether you're just starting your business or have been in business for a while, chances are you've never paid yourself or if you have, you don't do it regularly.

Oftentimes small business owners have a couple mindsets when it comes to actually writing their own paycheck:

• You have expenses and "can't afford" to pay yourself;
• You don't have a clue what you should pay yourself;
• It doesn't feel like you're being responsible if you don't put everything back into the business;
• You probably need to trim some expenses, but you're not sure what.

In this week's podcast, Holly shares helpful mindset shifts and practical tips on how to not only prepare to start paying yourself, but actually start writing out your paycheck. One helpful resource she recommends is the book Profit First by Michael Michalowicz (get it on Amazon here).

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.

The weather is finally warming up and that means, it's event season. Whether you're participating in a vendor fair, wedding, graduation party or even an event space, then this podcast is for you!

There's a lot of different ways you can promote a live event, but when it comes to social media not everyone knows what to do. In this episode, Holly unpacks some simple and effective ways to use Facebook (and Instagram too!) in promoting your next event.

One of the most important pieces to successfully promoting your event on social media is: knowing who your ideal customer is. So, while Holly gives you some practical tips in this episode on how to promote the event, she has a helpful 10-minute training and worksheet to help you be laser focused on every post and event page you create. Download the helpful training and worksheet here.

There are a lot of opinions out there about Facebook ads and boosts. In this episode, Holly digs into the ins and outs of advertising on Facebook including:

1. What's the difference between Ads and Boosts;
2. The Pros and Cons of both;
3. Tips on how to run successful ads and boosts;

One major area that leads to the success of ads and boosts is knowing who you're idea customer is. Holly offers a helpful training and worksheet that will be exactly what you need to get your Facebook ads off on the right foot. Get access to the 10 minute training and worksheet here.

Instagram has been around for a while now, yet there's still a group of people that have their business on Facebook, but can't quite seem to commit to having an Instagram account too.

In this episode, Holly unpacks the 9 benefits of having your business on Instagram and even offers an Instagram 101 workshop for those who want some extra help navigating the platform.

If you've been dragging your feet moving to Instagram, now's the time to get started. And once you do, make sure you send Holly a DM on Instagram tagging your business so she can follow you're page and support you too!