Not having your hours or contact information up-to-date on your website or social media, could be costing you customers...which in-turn costs you money. Even not consistently posts on social media can also hamper sales too!

In this episode, Holly is sharing what information is IMPERATIVE to keep updated and even gives you her 30+ post ideas for FREE to help you consistently posting on social media too!

Mistakes, failures and frustrations are a part of life. And yes, they're also part of business too. Sometimes all of these hiccups can really make you question your decisions, your future and even your purpose.

In this episode, Holly shares her favorite scripture that has helped her through the challenges. She gives encouragement (and yes, a little pep talk) to help you get through the tough times.

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.

Chances are your Facebook page serves as a first impression to anyone who buys from you or even makes a decision to follow your page. That means, you need your Facebook page to be set up the best possible way.

In this episode, Holly shares some helpful and simple tweaks you can do to your page to make people want to follow AND buy from you!

Here are the resources she mentions in this week's podcast:

• Get 30+ post ideas to help you come up with content easily.
• Sign up to join the waitlist for Holly's new monthly coaching group: The DIY Marketing HUB.

Like any social media platform, there are lots of difference features to Instagram. From stories and posts to reels and DMs, there's a lot to figure out. Each part of Instagram can and usually is used differently and in this episode, Holly shares the difference between stories and posts.

Here's a breakdown of the episode along with helpful resources she's created:

• Learn the basics of Instagram with Holly's Instagram 101 Workshop
• Basics of Stories (03:37)
• Basics of Posts (09:15)
  • Create graphics for free on Canva
  • Episode #27 – The Power of the Human Element in your posts
  • Get 30+ post ideas for free
  • Episode 18 – Easy Ways to Come Up with Content

• Want to learn how to do Reels and more (13:36)
  • Join The DIY Marketing HUB monthly coaching group that opens September 1st.
  • Get on the waitlist and you'll get 30% off monthly coaching (originally $47/mo).
  • Learn more about the group here.

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.

The holidays are just around the corner which means vendor and craft fair season is rapidly approaching. In this episode of the podcast, Holly shares some helpful tips on how to make your booth stand out amongst the crowd.

Here's a breakdown of the podcast:

• Who should you ask to get ideas on what your booth should look like? (01:30)
• Helpful tips on what you should consider for your booth (03:35)
• Ideas on what to do while you're "running" your booth (14:25)

If you're interested in getting more ideas for your upcoming vendor fair AND get personalized help with your social media before the fair, sign up for Holly's new coaching program: The DIY Marketing Hub! Original cost is $47/month, however if you sign up for the waitlist, you'll score a sweet monthly discount when Holly opens up enrollment on September 1st.

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To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.

Business conferences are a great way to network, learn and grow your business. They're also a huge investment of time.

In this week's episode of the podcast, Holly shares some helpful tips she learned from attending her very first business conference. In this podcast you'll learn:

• The importance of going to a business conference.
• How to prepare you and your business before you step foot in the building.
• What to do during the events.
• And how to process all the ideas and excitement from the conference into your life and business.

And if you're looking for support on your entrepreneurial journey and need help with all things marketing (including social media), sign up for Holly's new monthly coaching program The DIY Marketing Hub. Doors open September 1st. Get on the waitlist HERE and you'll also receive a special discount when you sign up when doors open!

If you were to Google "how to market your business" you'd find millions of articles. Just for fun, I did that today and there were about 3,550,000,000. That's definitely A LOT to sift through which means there's a TON of noise in the marketing space.

In this episode Holly helps you weed through the noise and gives you the very best marketing tip she knows: The HUMAN Element. She gives some helpful (and simple) ideas on how to incorporate more of the human element into your social media marketing and make more sales.

If you'd like to join the waitlist for Holly's new monthly coaching program, sign up here.

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To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.

One of the very first things we do when we start our business is design a logo. Most of the time, we don't have a budget so we DIY it, pick out a few colors for our "brand" and move on. But many mistakes can be made when you start your business like that.

In this episode, Holly is bringing in branding expert, Carrie Newell of C. Marie Graphic Design & Branding to give you, the scrappy business owner some helpful direction. Together, they chat about best practices when you're DIY-ing your logo and branding as well as when it's a good time to hire it out. They even talk about how good quality headshots plays a huge impact on your overall branding too.

If you're at a point where you need some professional help with your branding, follow Carrie on Facebook and Instagramor check out her website too.

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To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.

If you have a physical location, you MUST have an online presence in order for people to find you.

Thanks to technology people are search for businesses just like yours online. Recently Holly and her family were on vacation and they spent a ton of time searching up restaurants, activities and a variety of other things to do.

They all discovered there were some things that businesses could do a better job with in their online presence. This week, Holly shares some helpful insights into some common mistakes she noticed.

I just got back from a family vacation and we literally spent our entire time referencing things to do on our phones.

Here's a breakdown of the topics:

• Have you secured your Google My Business Page? (01:52)
• Do you have a Facebook page and are you posting consistently? Get Holly's 30+ post ideas here. (06:47)
• If you have a website, is is showing up correctly on mobile? (10:01)
• Billboards are expensive, but sometimes great advertising. Are you showcasing your business in the best light on one? (11:23)
• Do you sell experiences? Try video. (16:45)
• Are you asking customers to review their experience on Google of Facebook? (21:00)
• Is the service you provide helping or hurting you from getting customers or repeat customers? (22:40)

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To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.

We've all struggled with showing up at some point or another. Whether it's business or personal life, there comes a time when we're tired, bored, feel like giving up or just don't want to do something.

In this week's episode, Holly shares 5 practical tips that'll help keep you showing up consistently on social media. Here are some helpful resources she mentions that'll give you some guidance too:

• Need post ideas? Get 30+ post ideas for FREE here.
• Learn more about your customer and incorporate that information into your posts. Take a listen to Episode 22 for more helpful insight into learning about your customer.
• Don't go at business alone! Join the waitlist for the community of other entrepreneurs learning about social media that Holly's launching August 1st here.

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To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.