The holidays are fast approaching us and online shopping continues to explode. That means your business needs to be on their A-Game this year. In this episode, I'm sharing the #1 reason people decide not to finalize their purchases online: shipping charges.

How many times have you been shopping online, have added a couple items to your cart and when you saw the $7.99 shipping charge, you immediately questioned whether or not you really want the product? Or what about that alert in the cart that says: "Add $4.95 to your cart and get free shipping." Do you find yourself going back to the menu to see what you can find to get you over that $4.95 threshold?

We all do it, and unfortunately that means your customers are doing it too...on your website. Yikes! If you're not offering some sort of free shipping, you could be losing customers. In this podcast, I'm sharing some tips on how to handle the shipping situation AND still make a profit.

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