The Scrappy Business Owner

36 - Give Your Customers the Easy Button


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We live in a microwave society where our customers want the easiest way possible to follow you and make a purchase. When we make it hard for our customers to do either of those, we lose them. Which means we lose money.

In this episode, I'm sharing four areas of your business where you MUST make it easy for your customers along with some ideas too!

Here's a breakdown of the episode:

  • Contacting you – It's important to be responsive (without being available 24/7).
  • Onboarding – Service industries, I'm talking to you!
  • Buying – Don't lose customers at warp speed with multiple clicks at checkout.
  • Joining your programs – Be proactive with the many questions your customers may ask.

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And if you're looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.

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The Scrappy Business OwnerBy Holly Jochims: Small Business Marketing