On this week's episode of Selling Local, we deal with the issue of follow-up. Why is it so hard? Because we make it such a chore. We don't see it as something positive as much as we perceive it to be an inconvenience. We would prefer the buyer just get back to us which does not magically happen folks! So tune in and listen up as we discuss more on humanizing the follow-up process so that it becomes something you look forward to and not another tick on the checklist.