The Game On Girlfriend Podcast

340. How to Map a Customer Journey for Your Small Business


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Some women market without even trying, and their posts land, their emails get opened, their offers sell. Meanwhile, you're doing all the right things and still hearing crickets. The difference usually isn't talent. It's whether you've actually mapped your customer journey.

In episode 336, I released a free lesson from my signature program, Effortless Sales, and the response was so strong that I wanted to share another one. This lesson is all about the customer journey, from the moment someone meets you to the moment they buy and beyond.

Grab a journal for this one. It's short, but it's dense.

WHAT YOU'LL LEARN

  • How to spot the single most profitable thing you already sell, even if it's not your top earner
  • Why knowing exactly where your people come from changes the words you use to welcome them
  • The two questions that determine whether someone takes action once they land in your world
  • What to do when someone doesn't take that action, and why it doesn't mean anything's wrong
  • How to build a follow-up system that feels like hosting a party, not chasing a sale
  • Why the experience after someone buys matters as much as the sale itself

RESOURCES MENTIONED

  • The Art of Receiving (12-week program, formerly Effortless Sales): sarahwalton.com/art-of-receiving

READY TO BUILD YOUR BUSINESS?

If this episode had you rethinking your own customer journey, let's talk about it. As my free gift to Girlfriends, I offer a 30-minute discovery call.

Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195

FREE GIFT FROM SARAH

Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom

LEARN FROM SARAH

Explore Sarah's online courses and free resources to start building your business with confidence.

  • Online Courses: https://sarahwalton.com/online-courses

  • Free Resources: https://sarahwalton.com/free-resources

CONNECT WITH SARAH

  • Website: https://sarahwalton.com/podcast

  • YouTube: https://www.youtube.com/@TheSarahWalton

  • Instagram: https://instagram.com/thesarahwalton

ABOUT SARAH WALTON

Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love.

Her mission is simple: to put more money in the hands of more women.

She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast.

Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.

RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE

  • Episode 336: How to Use Scarcity Tools in Sales Without Feeling Slimy — https://sarahwalton.com/scarcity-tools-sales-abundance/

  • Episode 272: Marketing Not Working? This Might Be Why with Victoria Hajjar — https://sarahwalton.com/marketing-not-working/

  • Episode 319: Why Your Business Feels Stuck (And the Limiting Beliefs Keeping You There) — https://sarahwalton.com/why-business-feels-stuck-limiting-beliefs/

LOVE THE SHOW? LEAVE US A REVIEW!

Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community!

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The Game On Girlfriend PodcastBy Sarah Walton

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