The Game On Girlfriend Podcast

If you've been feeling this pressure as you age to stay the same, if you've been feeling stuck, like "this is it," today's episode will help you start to see beyond what you think is possible in a way that could change how you spend your life on a daily basis.

I know that sounds grandiose. But what if we could take that step by step and actually cause it to happen? Today's guest, Sue Willoughby, does that as she works with Equus Coaching.

She brings horses into the coaching process because horses have a profound ability to help people heal. They do that because they know the truth, they sense it, they feel it, and they know when a human being is not actually saying what's happening on the inside.

Sue Willoughby is the founder of Willoughby Coaching, where women over 40 confront obstacles and change their lives' trajectories through Equus Coaching.

"I've always been in sort of a leadership role and a mentor role," says Sue. "That background combined with the horses just really resonated with me. Horses are so intuitive. They've helped me so much in my life. I want to bring that to other people."

Finding the window or door outside of a person's comfort zone so they can step out of a place of fear—be it fear of success or failure or even just knowing where to begin—can be broken down into small steps.

If you have a dream or desire that feels too big, the usual objections might sound like you can't afford it. I'm too old. No one's going to buy anything from me.

Sue says whether it's a financial situation or maybe leaving a toxic relationship, a lot of coaching involves asking people to question themselves so that they can understand what's really going on behind the story. Where did that story you're telling yourself come from, and is it the truth?

The magic of horses can help people she coaches be more vulnerable. As prey animals, horses are always alert and awake, even when calmly grazing in a field. They have amazing intuition and survival skills.

"So being in their presence really brings people out of their head and back into their bodies," says Sue. "I can see the emotion. Can you sit with that and tell me where it's coming from? Where did it originate? And horses, you know, they feel they're very comforting, and they will mirror what they're getting from you."

Horses respond to the truth within, not the truth coming out of your mouth. Horses can sense when you're not being congruent.

"So it really puts people in a big place of vulnerability to be with a horse," says Sue, who also offers retreats.

Sue believes midlife is one of the best times to make big changes. Whether you've had some longevity in your career or raised a family, it's that natural point in our lives where, after taking care of others for so long, the question becomes, what do you want for the next 10 years of your life?

There are so many resources available now to women. Options and opportunities exist for anyone who might have felt stuck in a situation. In Sue's case, she's able to collaborate and offer retreats with any horse—not just her own. She clarified that no horse is riding while she is coaching, so no experience is necessary.

Mentioned in this episode: The Go-Giver Series: https://amzn.to/4elOx8k

Free 30-day workbook/blueprint on how to embrace discomfort and step out of your comfort zone: https://willoughby-coaching.myflodesk.com/podcastgift

Connect with Sue Willoughby: https://www.willoughbycoaching.com/

Other GoG episodes you might want to check out:

Ready to Reinvent Yourself? https://sarahwalton.com/reinvent-yourself/

The 5 Stages of Healing https://sarahwalton.com/stages-of-healing/

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

Thank you so much for listening. I'm so honored that you're here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.)

#EquineTherapy #HorseTherapy #EquusCoach #HealingWithHorses #AskExpert #BusinessCoach #IntuitiveCoach #WomenInBusiness 

Have you or someone you loved received a cancer diagnosis? Chances are you just said yes. If you've ever felt talked down to when you are not feeling well or someone says something really unkind, this episode goes deep on how much we need people and how we can tell when we don't need some people in our lives.

Deb Krier is an entrepreneur, cancer advocate, and the visionary behind TryingNotToDie.LIVE. With a background in communications, marketing, and public relations, she's navigated diverse roles, from spearheading communication strategies for large corporations, small companies, and nonprofit organizations to founding her own marketing agency over 20 years ago.

It wasn't the game plan. It wasn't on her vision board. Deb says she was sailing along at her marketing firm when she had a nasty diagnosis pop up. She'd gone in for her annual physical and had a mammogram. The office called her before she'd even got home from the appointment.

"What they discovered was not a lump, not a bump, not anything easy to find. They found microcalcifications," says Deb. "The vast majority of the time, they flit away and never have any problems. ... They start gathering, and when they gather, that's when there is a problem."

Deb was initially diagnosed with zero-stage breast cancer, which is sometimes called pre-cancer. She saw a specialist and did some biopsies that came back negative, but her surgeon suggested checking her lymph nodes to be sure.

Eight of 12 lymph nodes came back as cancerous.

"We decided, you know, let's really kill this and do it really hard. Well, they about killed me. I got a complication," says Deb. "I ended up with septic shock and was this close, as in hours away from dying. My doctors were fighting about it. The one surgeon didn't want to do anything because I wasn't going to make it through the day. And the oncologist said no. And I remember thinking, excuse me, I get a vote."

Deb started working with a business coach, who pointed out to her that she didn't go through everything she went through without using it to help others. This push led to the creation of TryingNotToDie.LIVE.

"The try not to die part comes from the fact that when we have anything that is very serious, or even if it's just how we live life, we are living just to try not to die. And that's what we're focusing on," says Deb. "And the live part is we've got to focus on living our life five hours, five days, 50 years, whatever it is, we absolutely have to live our lives."

The concept is to build a support system for anybody who has cancer. Deb says one of the biggest questions she receives is what to do when someone you love gets diagnosed with cancer. What tends to happen is that people do nothing because they don't know what to do.

Sometimes, the elephant in the room is small, and occasionally, it is giant. But it is there, so don't ignore it.

"When you do go to them, don't just say, tell me if there's anything you need," says Deb. "Our little brains are so full of trying to not die that we can't think about that. So say, 'Can I bring you dinner on Thursday? Can I take your kids to the park?' Give them something specific to say yes or no to."

She also encourages people to feel anger. It's okay to get angry. Deb recommends visiting the Mayo Clinic and the American Cancer Society rather than consulting Dr. Google if you're given a specific diagnosis.

"But remember you are in charge, not your doctor, not your spouse, not whoever you are, the one in charge," says Deb. "So research it and do what YOU want."

Free Gift: We are proud to offer our "Bear Hug" Care Package™ as a way for someone to show their support to a friend, loved one, co-worker, etc., as they are on their cancer journey.

Featuring a cuddly stuffed bear named Warrior, the care package comes with essential items for someone who is bravely fighting. Use code 10SPECIAL for a 10% discount: https://tryingnottodie.live/bear-hug-care-package/

Connect with Deb Krier: https://tryingnottodie.live/

Facebook: https://www.facebook.com/groups/1465660477225232

Other GoG episodes you might want to check out: Don't Believe the Hype: You're Not Special https://sarahwalton.com/notspecialv

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

Thank you so much for listening. I'm honored that you're here, and I would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then, we’ll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.)

#CancerDiagnosis #CancerStories #CancerSurvivor #Cancer #Health #WomenInBusiness #IntuitiveBusinessCoach

Have you noticed people cannot talk to each other? Have you noticed there is a them versus us? Andrea Goulet has studied empathy and she has studied it in a way I don't think I've ever seen before and she’s going to share her framework with us.

Andrea Goulet is on a mission to make empathy a core technical skill in software development.  She is a sought-after international keynote speaker, experienced software entrepreneur, and award-winning industry leader. Her expertise centers on using empathy and effective communication to modernize legacy and mission-critical software systems. 

She is currently working on her first book, Empathy-Driven Software Development, where she aims to provide detailed mechanisms and system schematics of empathy's inner workings in a way that makes sense to engineers.

Andrea started her career in strategic communications where she had a technical understanding about empathy and organizational psychology. She was approached by a friend to help build a software company and lead it as the CEO. 

They landed on doing consulting together, and also ended up falling in love with each other. (Hollywood screenwriter, where are you?)

“What we ended up having in building this business was the stereotypical dynamic of the salesperson and the engineer,” says Andrea. “They don't get along professionally. I did not understand how his brain worked. I had never worked in software.”

It was 2009, and they wanted to have a software company where empathy was at the core of the organization. She says they were advised not to do that to avoid being “laughed out of the industry.” Andrea doubled down.

“[Empathy] was the thing that drove business profitability, that drove business efficiency, that contributed to organizational effectiveness,” says Andrea.

And it wasn’t just in working with clients – empathy was needed in her daily operations with her now husband and business partner, Scott. She recalls an incident where she needed to pull Scott into a client meeting, and walked over to his desk. Her ask pulled him out of his work process that led to a visceral reaction.

When they sat down to discuss why he was so upset, he likened it to the movie Inception – saying he was nine levels down, and the action of interrupting him had ripped him from the solution he was on the cusp of solving. 

The feeling of being completely ripped out of something Andrea could understand. And together they came up with a way to move forward, which became the subject of Andrea’s keynotes at software development conferences.

Over the course of her work, Andrea realized there was no consensus as to what empathy meant. Phrases like walking in someone else’s shoes, treating people how they want to be treated were often heard. 

“The reason that we have evolved empathy as a species is so that we work together. And as a species we don't go extinct. So we are a hyper social species,” says Andrea. “Empathy is the mechanism that enables collaboration.”

She defines empathy is a functional system of emotion, cognition, regulation, and motivation that is influenced by external factors such as culture, context, capacity, and skill.

To make empathy more concrete; she uses a model called structured reappraisal.  A reappraisal is a psychological term for taking a beat before you act. And the pause can be learned and practiced.

What to do once you pause is where the structure comes in. The three rules are: collect, connect, and communicate. Listen in for ways to practice this framework.

Empathy can help us navigate through all of those different systems and then create something that is more effective through these experiments and through implementing these improvements. But you can't get there unless both people are willing to do it.

Connect with Andrew Goulet : https://andreagoulet.com 

Other GoG episodes you might want to check out:

Top Strengths of the Highly Sensitive Entrepreneur: https://sarahwalton.com/highly-sensitive-person/ 

The Art of Self-Control: https://sarahwalton.com/take-back-self-control/ 

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.)

It can be terrifying to reinvent yourself and then need to tell other people -- whether it be your work or your coworkers, your significant other, or your family members -- that you are trying to do something different or you want to go in a different direction.

Those moments are real and they happen to all of us. And today's guest, Anita Rombough, will help you walk through these one by one. As a gentle yet bold change agent, Anita helps fellow big-hearted dreamers discover and align with their soul or “sole” purpose to achieve their version of Soulful Success, the  sweet spot where personal fulfillment meets impact and financial prosperity. If you recognize this ache that so many people are feeling towards wanting more, but not necessarily more stuff, not necessarily more money, but more life, more joy, more connection and more love – this episode is for you.

Anita says she’s done a lot of things – her current career is a reinvention. Her love language is soulful success. So many of us have kind of chased that path of “should”, have gone through the motions of what we think the definition of success should look like.

“We're putting all this emphasis on the external part, right, like what we call ourselves at work,” says Anita. “We judge each other based on that, you know, our paychecks, what kind of flashy things we have, all those kinds of labels and accolades. … But I also, more importantly, want to feel fulfilled and impactful.”

Anita says this is what she unlocks for people, but to do that, she needed to go through it herself. She has three psychology degrees, and she was an occupational therapist. But she wanted more. She went back to school and got her MBA then worked in the corporate world for 10 years. 

“I couldn't help but think, is this it?” She realized the one piece she hadn’t integrated yet was her spiritual and intuitive background. 

“My background is Indian. I come from this rich ancestry of yoga and meditation and, you know, all this, this beautiful goodness that I embodied on a daily basis, but not for the external world to see.”

She says there's also those expectations and pressures from your own heart. Especially as women, we get trained at a very young age not to listen to that soft voice, because it usually tends to make other people uncomfortable.

To take a stand for the softest voice in the room can be really challenging. It's a skill like any other that we have to practice and learn how to lean into.

Entrepreneurship, reinvention, pivoting, whatever life choices you make, if they're different, it's not for the faint of heart. But it is so liberating when you can march to the beat of your own drum and just and find your own path. Anita says it’s key to listen to your energy, which is like your gas tank. You always want to keep it on high. It's about elevating your vibration, tuning into your emotions, your energy. That is the clue that you're heading in the right direction. 

Mentioned in this episode:

The Surrender Experiment by Michael Singer: https://amzn.to/3UGjQD3  What Happened to You by Oprah Winfrey and Bruce Perry: https://amzn.to/4a7rL0y 

Connect with Anita Rombough: https://www.anitarombough.com/ 

Free gift: Quick Dopamine Hits and Spiritual Lifts: https://anitarombough.lpages.co/dopaminehits/ 

Other GoG episodes you might want to check out:

Carve Your Career Path and Make More Money https://sarahwalton.com/women-career-path/  Overcome Societal Expectations of ‘You’re Not Enough’ https://sarahwalton.com/societal-expectations-for-women/ 

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.)

#ReinventYourself #MindsetTransformation #PersonalGrowth #GlowUpTips #IdentityShifting #ChangeYourLife #Reinvention #AskExpert #IntuitiveBusinessCoach #WomenInBusiness

When Adriana found out we were talking about The Abundance Academy and why I created it, she asked to share her experience. I knew she got results, but I was blown away by this conversation.

Adriana Keefe is a human design expert and motivational speaker who guides women in defining and embodying who they really are to bring magic back into their life (and she’s been on the podcast before!) 

Adriana graduated from The Abundance Academy in the summer of 2023. She found more confidence through not only the guidance and lessons, but in the reminders that she had a lot of the answers already.

“I walked away with this insane confidence in my ability, not just as a coach, not just as an expert, but in my healing gifts and what I bring to other people in the spaces that I hold. Which, of course, was a game changer for my business because I believed more in what I was selling,” Adriana says.

Since graduating, Adriana says her business has blown up. She’s surpassed her income goal and expects to double her income this year. She’s hired another person.

“Although I don't always know the how of where I'm going, I have this really deep connection to my business that I didn't have before, which makes it easier to just talk to people about it, like on the streets and in the gym,” says Adriana. “So I share more. Obviously, that makes my business more profitable. It makes it grow.”

Adriana believes in divine timing. While working with Sarah at the Abundance Academy, her husband lost his job and was unemployed for nine months. This sent Adriana spiraling financially because her business wasn't yet able to sustain a family of five.

Adriana brought everything going on in her life to the Abundance Academy – from one-on-one calls with Sarah, to using Voxer to send message updates and discussions with the group. And a lot was happening: Their nanny was diagnosed with breast cancer, and Adriana made the decision to share her story of childhood abuse.

“If I didn't have any support, it would have been totally different for me last year.”

Adriana just finished her second round of her program Revive the Sacral. She credits the program and Sarah in helping her to have the confidence she needed to launch it. Her program is very trauma informed and she would ask herself, “Who am I to teach this to these people?”

“And something you said to me, I repeat to people all the time, you said, ‘what you went through and healed through can't be read in a book.’ And that changed everything to me.”

Adriana says she’s always struggled with putting people on a pedestal. She says she had to move through the discomfort to receive the attention of a coach like Sarah.  

“I think when we put people on a pedestal, especially coaches and mentors and anyone like that, we lose the opportunity to learn so much more for from them and to actually evolve and transform with them.”

There is no work any person does on this planet lifts them up out of humanity. We all wake up and stub our toes and mess things up and do things wrong, or send an email that wasn't spell checked. And I think that shared humanity is actually what makes the program work so well.

If you're ready to enhance your relationship with money, check out the Abundance Academy: https://sarahwalton.typeform.com/to/X8lEWujM. 

You'll hear directly from Sarah personally.

Connect with Adriana Keefe: https://www.AdrianaKeefe.com  Other GoG episodes you might want to check out: 

Marketing Not Working? Human Design Could Help https://sarahwalton.com/human-design-adriana/ 

How I Created a $1 Million Business Idea https://sarahwalton.com/how-to-create-one-million-dollar-business-idea/ 

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.)

#AbundanceAcademy #SuccessStories #MindsetReset #PersonalGrowth #MindsetMatters #AskExpert #IntuitiveBusinessCoach #SalesCoach #Abundance #WomenInBusiness

You can look up the steps online to make seven figures in a business. You’ll probably get a good strategy. But that’s only 20% of what will make you successful. The other 80% is where the magic happens.

This is not a gimmick. After being a coach for more than 16 years, there is a common thread among all the extraordinary human beings I’ve had the privilege and honor to work with – and that’s actually believing something is possible.

When we're up against a world where it looks like everybody's trying to sell something, everybody's being a little slimy, we start to question what's actually real, what's actually authentic, and what actually can happen. So I’m going to pull back the curtain on how I came up with my million-dollar idea.

There are several avenues to create a business that can sustain you completely. I’m going to let you inside how I work with my students in the Abundance Academy.

Now, if you’ve never heard of the Abundance Academy, it’s my signature program to answer how I could help more people faster.

If you were asking that question, you might say you would write a book. Or start recording videos. You might create an online course or become a keynote speaker. All of these are valid options for hitting seven figures. 

The 20% strategy is necessary for success. But the magic happens when you start breaking down what is holding you back. We all have those niggling doubts. Can I really do it? Is it really for me? Can I really make it happen?

The magic 80% is your mindset. Because as you start to implement the 20% strategy, your mindset, your experiences, your childhood, things that didn’t land how you wanted to will have you quit.

You’ll start to chase the shiny objects. You’ll redo your website, your about page, your services page. Those shiny object activities are happening because you are bumping up against the edges of where you’ve been before and it starts to get uncomfortable.

And we were not meant to go through massive expansion periods in our lives by ourselves.

That is another way that I knew I was onto $1 million idea when we came up with the Abundance Academy. Not only were people getting held back by what they thought was real, they didn't have anywhere to go. 

One of the best pieces of advice I've ever heard: when you really want to create something amazing, you want to be in rooms with people who've already accomplished what you want to accomplish, or who are up to accomplishing the same thing.

They didn't have a coach by their side; they were alone trying to figure this out. But there is so much that we can see in others that we cannot see in ourselves.

So when you're looking to create $1 million idea or how to even generate something at that level for you, maybe you need to start by saying, what's a $3,000 idea that I can execute this month? What's a $5,000 idea I can execute this month? From there, I want you to move to $10,000. From there, I want you to move to $50,000 and start expanding on what you think is possible. 

If you're ready to enhance your relationship with money, check out the Abundance Academy: https://sarahwalton.typeform.com/to/X8lEWujM.  

You'll hear directly from Sarah personally.

Other GoG episodes you might want to check out:

5 Tips to Create an Environment for Abundance https://sarahwalton.com/abundant-environment/ 

How to Increase Revenue In Your Business, Quickly https://sarahwalton.com/increase-your-business-revenue/ 

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.)

#MillionDollarBusiness #BuildingABusiness #BusinessGrowth #BusinessBooks #BusinessStrategy #AskExpert #AbundanceAcademy #SalesCoach #IntuitiveBusinessCoach

Money is a terrible master. It will drive you into the ground if it’s running your life. But it’s also an amazing servant if you tell it where to go and you understand funds.

If you are just dipping your toes into the world of money and you feel intimidated or it feels like it's this hard, weird, complicated thing, I want you to understand first and foremost, that is by design. But honestly, managing your money well isn't really that complicated.

I consider it my job to put more money in the hands of more women, I like to deconstruct the scary and make it super simple.

In today's episode, I want to share with you the top five books I really think can make a massive difference in your financial journey, and also in helping you create a new relationship to money.

Book 1: The Psychology of Money

The Psychology of Money by Morgan Housel talks about very specific stocks that you can purchase or decide to invest in through Vanguard. (I am not an affiliate of Vanguard, but everybody that works with me knows I am a huge fan and I am actually invested in my own funds inside of Vanguard).

He really breaks down exactly where their money is, how they've decided to divide it up inside of retirement and before they retired. And it's that simple breakdown that makes this book so valuable. 

The other thing I think you're really going to love about this book is the first opening chapter. It talks about how nobody on this earth decides one day to wake up and mess themselves up financially.

So if you've been beating yourself up for where you are financially or judging others, think of family members, spouses, your children, anybody and the way that they're using money, it's probably either a fear they haven't dealt with or something they just don't know.

Book 2: Quit Like a Millionaire

There are two authors for Quit Like a Millionaire, and they are actually romantic partners, and it's so great to watch their journey. It's Kristy Shen and Bryce Leung now, their journey together, you guys, they started their investment journey right before one of the biggest stock market crashes we've all ever experienced. And I so appreciate her honesty about this journey.

These two beautiful humans are part of the fire generation. If you don't know what that means, it stands for Financially Independent Retire Early the fire generation. So what they do is they share how they were able to retire well, in their 30s. And this is not like some crazy scheme.

What I appreciate about this book is the practical approach. These are two regular human beings who have figured out exactly how to invest in the market in a healthy, consistent, sustainable way and the sustainable piece, I think, is the most important.

This is one book I recommend you get an actual hard copy of in your world, because she goes into great detail about IRS rules and how you can pull out your money without creating taxable events. All legally.

Listen in for the rest of my money book recommendations. Let’s get to it!

Books Mentioned:

The Psychology of Money by Morgan Housel Amazon: https://amzn.to/4ecUNi1  Quit Like A Millionaire by Kristy Shen and Bryce Leung Amazon: https://amzn.to/4cNps45  The Soul of Money by Lynne Twist Amazon: https://amzn.to/3TgwDem  Profit First by Mike Michalowicz Amazon: https://amzn.to/3Mw09sJ  Unshakable by Tony Robbins: https://amzn.to/4g9PSjy  The Bogleheads’ Guide to Investing  Amazon: https://amzn.to/3X9ilNL  #FinancialFreedom #MoneyMasteryBooks #SmartInvesting #MoneyWisdom #FinancialSuccess #MoneyMindsetBooks #WealthBuilding You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.)

I want to address the $3.6 million care gap in the United States. Yeah, you heard that right. The care gap deals with who in the family is providing the most care for other members of the family, community and extended family – and you guessed it, the care gap tends to fall on women.

Obviously, things are changing – and we hope they continue to change. But there is a human in a family who tends to pull back their career and care for other members of the family – this can be aging parents, Aunt Myrtle, children or people in the community. There is a level of care given that causes that human to pull back on their career and making money. 

The person who does that in a family, on average, in the United States, is worth $180,000 a year. That’s shopping. That’s food planning and cooking. That’s cleaning. That’s driving. 

If there isn't a family member doing it, you're paying someone else. As women, this affects our ability to have more financial power.

I think as we talk about this, one of the things that we can do is ask ourselves why we don't value the care gap work as much as we value revenue generating work? For some reason, we pretend like it doesn't matter as much. 

There are varying theories about that, from this is really hard work. I don't want to do it, which means it doesn't matter. The other theory is that it's invisible work. 

It's the invisible, unpaid work that makes the world work. It is making lunches. It's making sure programs are met. It's making sure deadlines are met. It's making sure people are a doctor's appointments.

My son went to college this year, and before he left there were a couple weekends where he watched me around the house. I love to clean. I love to patch drywall. I love to take care of my home. It's one of my big passions. And he was watching me do this, and he looked around and he asked, “Wait a minute, how often do you do this?” I said, once every two weeks.

There's a mental load to having life work properly. I asked him, do you know if the dog's been fed? No.  Do you know if the cat's been fed? No.  Are they up on their vaccinations? I don't know.  Do you have a doctor's appointment coming up? I think so.  Do you know when it is? No. 

I went through all the things. And I didn't do that to scare him. But I want you to recognize if this happens to be you in your home, I want you to recognize the mental load that exists nonstop for you. Just feel that. Because somebody has to do it.

So if you are finding yourself feeling like you're always behind the eight ball, or you're like, what is wrong with me? Why can't I do all the things I know I need to do? 

How many things are you actually doing? We don’t talk about or acknowledge that. We minimize it. We don’t pay attention to it and then we assume there’s something wrong with us when we can’t handle all of it.

I want you to keep track of what you're doing. Keep track of the time that it costs you. We have to be honest about the time that it costs us to run our lives, but also how much time there is and the reason we do what we do. Once we start to talk about something, we start to create solutions.

Mentioned in this episode: The Nordic Theory of Everything: https://amzn.to/4e3fiNM 

How Much Is a Mother Really Worth? https://www.salary.com/articles/mother-salary/ 

Other GoG episodes you might want to check out: 

Wealth is the Luxury of Choice Not a Number with Kaitlyn Carlson https://sarahwalton.com/wealth-business/ 

Overcome Societal Expectations of ‘You’re Not Enough’ With Wellness Coach Ali Sempek https://sarahwalton.com/societal-expectations-for-women/ 

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

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#CloseTheCareGap #SAHM #FinancialFreedom #BeYourOwnBoss #AskExpert #IntuitiveBusinessCoach #SalesCoach #Abundance

If you have been struggling with how to increase revenue, I want to teach you how you can increase revenue in your business without extra hustle or driving yourself crazy. 

If you've been in business for a while, most of us coaches will come along and tell you to increase your prices. Sometimes that’s the right answer; sometimes it’s not. 

So, let’s talk about what you can actually do to increase revenue without increasing your prices:

Look at your expenses

There is so much money flying out of business accounts and personal accounts. Ask yourself, Where are you spending money on subscriptions, and where are you spending money on software? 

You can also look at things you’re spending on that aren’t necessary. Here’s an example: When I had a new client sign up for a new program, we would send huge, expensive packages all the way around the world. We loved them. But it was so much money going out.

Instead, for people who don't live inside the United States, we decided to send them gift cards to their favorite local store so they could pick out things themselves. It ended up really decreasing our expenses, and it actually increased the joy in most of our customers.

Where are your customers and clients failing

Deconstruct where your customers and clients are failing. An example from one of my recent clients was to deal with late cancellations and late shows to her one-on-one sessions. This did two things: One, it did end up increasing her revenue, and two people started showing up on time, which actually benefits everybody.

The other thing is a late cancellation fee. If someone has decided at the last minute not to rehire you for a subscription or to renew their contract with you, but they said they would and changed their mind. Similarly, you can put a fee into your contract. If they're signing the contract for six months and for some reason they choose to leave early, that's fine. But here's a cancellation fee of 50% to 100%. Make sure it is very clear in all of your documentation.

Remember as the business owner, you have the discretion whether or not to charge that fee. 

Work you’ve already done.

Most of the time, just talking about what you have for sale will end up increasing sales. It may not increase sales for the one specific thing you were offering, but people remember you, and they may come back and purchase something else.

Has there been a marketing campaign that didn't work as well as you wanted? Go back and tweak it, and try it again. The benefit is that it won’t take you weeks or months to put together.

Also, reach out to past clients. How are they? What's been happening in their business? Ask them for referrals if they're not ready to work with you again right now, or if they're not looking to buy something new from you right this minute. They may know somebody who is.

Listen in for the final tip!

Mentioned in this episode: Save your spot in The Abundance Academy: https://sarahwalton.typeform.com/to/X8lEWujM 

What’s Causing the Results You Have Right Now?: https://sarahwalton.com/causing-results/ 

Other GoG episodes you might want to check out:

Test That Marketing Tactic to Accelerate Your Business: https://sarahwalton.com/test-marketing/  3 Easy Tips for Your Sales Conversations: https://sarahwalton.com/sales-conversations/ 

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.)

#IncreaseRevenue #SmallBusinessTips #EntrepreneurSuccess #MakeMoreMoney #RevenueManagement #BusinessOwner #GrowYourBusiness #AskExpert

Limiting beliefs are everywhere, and they can sound very subtle. They can sound like, I'm too old to do that. I should have done that by noon, and now it's 2 p.m. I can't make that much money. That’s a big one and today's guest goes deep, as she shares her own personal story about how much money she didn't think she could really make.

Molly Claire is a Master Coach Instructor and founder of Holistic Master Coach Training inside The Masterful Coach Collective.  She helps coaches develop superior coaching skills so they can guarantee results for their clients, while designing a simple, profitable business model. Molly says she was born with entrepreneur blood. As a kid, if she wanted something, she had to figure out how to earn the money. In adulthood, she was a stay-at-home mom, but was always looking for the thing -- the thing that is going to allow her to use her gifts and help er feel alive and help others, and also have that balance in her life.

Molly found coaching at a crisis point in her life. She had three kids, and had just been diagnosed with chronic fatigue syndrome. She was depressed, her marriage was struggling, and she couldn’t be the person she wanted to be. Molly did a coaching session and it blew her mind.

“I remember thinking, ‘Oh my gosh, this is really something.’ And number one, wow, there's more possibility in my life. And number two, this is something I want to do. I want to help other people have this experience,” says Molly.

Molly says we all have limits because we have perceptions of the world. We have these ways that we see what's possible and what's not. We could all think today about what things you believe that you are limited in, just in small ways. Then ask yourself, is this really true? 

One of her own past beliefs centered on money. At the time, she was launching her business and going through a divorce. With three children, she wanted to provide well, but she was terrified of finances.

Her own coach asked her, “well, why don’t you just make as much money as your husband does?”

The question was absurd to Molly. Her answer, a limiting belief, said to her, “well I can’t because I’m a woman.”

“I didn't want to claim it. And yet there it was, clear as day that I had a belief that as a woman, I could not make as much money as a man,” says Molly.

She started collecting evidence that her belief was a lie. She found women who made more money than her husband -- meaning her goal to make $250,000 was possible.

As you’re collecting evidence, it’s important that we pay attention to who we're listening to and what we're giving credence to. The narrative starts to become part of your normalized conversation.

“As women, when we are building a business and we believe that our business and our personal life are in conflict with each other, it lends itself to us always feeling spread thin, overwhelmed, guilty,” says Molly. “I should be here. I should be there. It's not useful. What I believe is that your personal life and your business are two parts of a bigger picture, which is your ultimate way of existing and living in the world.”

Free gift: Visit the Pop up podcast https://myperfectbiz.com/ 

Connect with guest Molly Claire: https://mollyclaire.com/ 

Other GoG episodes you might want to check out:

How to Let Go of the Bully In Your Brain: [add link]

You Deserve the Money: https://sarahwalton.com/bookkeeping-for-women/ 

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.)

#HowToOvercomeLimitingBeliefs #HowToIdentifyYourLimitingBeliefs #Money #PositiveThinking #SelfImprovement #MindsetShift #LimitingBelief #AskExpert #SalesCoach #BusinessCoach