It's almost Thanksgiving which means most business owners pack it in and wait until January to do anything.
That's simply an excuse to not take action...kicking the can down the road.
January 1st is an arbitrary day that we all use as an excuse to not do what we should be doing.
Today is no better or worse than any other day so why not get started now?
That way, by January 1st you're already in a routine while lapping your competition who is still hungover.