Are you interested in joining the Sustainable Farming Incentive but are unsure what would benefit your farm business? 

In this episode of our Food and Farming podcast host, John Bates discusses the Sustainable farming Incentive with guests –­ Amandeep Kaur Purewal, Senior Market Intelligence Analyst, AHDB, John Calder, Land Manager in the Southwest of England and Janet Hughes, Director Future Farming and Countryside Programme (FFCP), Defra.

Applications for the wider SFI rollout open today, 30 June 2022 and our latest Horizon report already assessed the Sustainable Farming Incentive analysed on Farm business. Amandeep highlights the key messages from this report. John Calder discusses his experience with the SFI pilot scheme, and Janet Hughes, Defra gives details of SFI, challenges and ongoing improvements. 

We'd love to know what you think of our podcasts. If you'd like to give feedback, please complete our short questionnaire, which will help us improve the podcast on an ongoing basis, or email: [email protected] 

This episode was produced and edited by Dami Oyinlola, Marcomms Manager (Pork).