In this Food and Farming podcast, John Bates discusses the New Zealand - UK lamb trade deals since the UK exited the European community with guests - Steven Evans, Senior Consumer Insight Manager and Sarah Baker, Senior Strategic Insight Manager.

Addressing the Free Trade Agreement (FTA) that is being negotiated with commonwealth member New Zealand. Some people see this as an opportunity; however, others are worried about the flood of imports and its impact of this. 

Furthermore, discussing the influence of consumers’ behaviour towards the likeness of purchasing homegrown meat or imported from New Zealand.

https://ahdb.org.uk/retail-and-consumer-insight

https://ahdb.org.uk/news/consumer-insight-uk-consumer-perception-of-new-zealand-red-meat-imports

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This episode was produced and edited by Chloe Kimberley, Marcomms Executive (Cereals & Oilseeds).