What does a purse say about someone? If you consider not only the choice of style but also the stories behind the items inside, well, I would say a purse has a lot to offer about who someone is. Danielle Watson is an anthropologist and the creator of The Purse Process™. Instead of digging around in the dirt for treasures left behind by lost civilizations, Danielle uses her training and powers in an innovative and more “girly” way. Digging around in purses.