The Embody Your Brand Podcast

35: How to Grow Your Audience Organically (& Overcome the Fear of Self-Promotion) with Lennon Bone

Listen Later

In today’s episode, learn how to leverage your personal brand to skyrocket your organic audience! Dive in with me and special guest, Lennon Bone, as we chat through organic audience growth, personal branding, content creation, overcoming the fear of self-promotion, and more.

Lennon, the CEO of Stop The Starving Artist, believes that the faster you get people to connect with your story, beliefs and experiences, the deeper the connection they will have with the work you make. He’s been on billboard records, grown people's YouTube channels by millions (organically), and now helps artists find fans, get millions of views, and make upwards of six figures from their work — all by building a personal brand.

In this episode, Jessie & Lennon discuss:

  • Lennon’s story, and how he became a personal branding and marketing expert for artists and creative entrepreneurs
  • Paid ads vs. Organic growth, and the benefits of growing our audience organically (spoiler: all the benefits!)
  • How to get out of the “200 view purgatory”
  • 2 things to think about in terms of audience development, and how to develop your content strategy to organically grow your audience
  • The “And But Therefore Framework” - an exercise to create a personal anecdote or story that sells your POV to your audience and leads them back to your business
  • The pressure that entrepreneurs may feel putting content out there, and how to remove the pressure to have more fun and make our content more easy (and effective)
  • Overcoming the fear of self promotion

    • —

    WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

    —

    GET THE BRAND ATTRACTION BLUEPRINT: Discover the EXACT step-by-step blueprint my clients are using to create magnetic personal brands that attract more aligned leads, book out their services, and get on the path to consistent $10k months (and beyond!) — https://www.jessie-christensen.com/blueprint

    —

    To connect with Jessie:

    • Instagram: ⁠⁠@jessie__christensen⁠⁠
    • Email: ⁠⁠[email protected]⁠⁠
    • Website:⁠⁠ jessie-christensen.com⁠⁠
    • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
    • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠

      • —

      To connect with Lennon:

      @stopthestarvingartist on all platforms

      [email protected]

      https://www.stopthestarvingartist.com/

      ...more
      View all episodesView all episodes
      Download on the App Store
      The Embody Your Brand PodcastBy Jessie Christensen