Going Direct Conversations

#35 IGD: Gen Z’s Fight Against Gatekeepers & Centralization


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Jordan sits down with Reiss Jones to explore how centralization and decentralization shape our economies, cultures, and daily lives. From the food supply chain to dating apps, they unpack how power in many areas of life is extremely concentrated and what it means for Gen Z’s trying to navigate today’s world.

Topics include:

  • What centralization really means
  • How a handful of companies control most of the global food supply
  • Why the “messy middle” of distribution blocks innovation
  • The role of high-pressure processing (HPP) in decentralizing food systems
  • How Gen Z faces stacked odds in housing, education, and dating
  • Why entrepreneurship may be the only way forward
  • Conserved norms of masculinity, femininity, and social expectations
  • How Gen Z can take agency and build a different path


Chapters:

00:00 Introduction

00:56 Defining Centralization

06:46 Realities Of Gen Z vs Millennials

09:00 10 Companies Control The Global Food Supply

12:59 Consolidation Is Extremely Powerful

16:44 America’s Broken Food System

18:51 High-Pressure Processing (HPP) Explained

23:19 Distributors Are The Gatekeepers Of Food In America

26:35 Can Decentralization Compete with Scale?

28:38 Technology Should Be The Enabler To Drive System Change

30:30 Centralization In Online The Dating Market

38:51 “Game on the Field” For Gen Z Today

43:29 Cards Are Stacked Against Young Men

47:11 Dark Feminism

49:46 Gen Z’s Reality: Housing, Debt, and Dating Struggles

55:01 Is Entrepreneurship Essential for Gen Z?

56:53 Closing


Follow Jordan on X: https://x.com/jrwolfe


Statistics and Sources

  • The Food Supply: 10 Companies Own It All - https://www.good.is/this-infographic-shows-how-only-10-companies-own-all-the-worlds-food-brands#:~:text=So whether you're looking,you could hope to buy.
  • Retail Spend in the U.S - https://www.statista.com/statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/
  • Education & Housing from 2000 to 2022 - https://www.livenowfox.com/news/how-hard-is-afford-home-today-vs-25-years-ago


Resources Mentioned:

  • Peter Thiel’s Critiques of Higher Education – https://thielfellowship.org
  • Freya India’s Girls Substackhttps://freyaindia.substack.com
  • Diary of the CEO - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX?si=55c95868c9e044f0
  • Dark feminism - https://www.theguardian.com/world/2024/dec/29/welcome-to-the-femosphere-the-latest-dark-toxic-corner-of-the-internet-for-women


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