This week, Shekar and Gary interview Roger Heaston co-founder and CTO of Refinition, and Elise Wood, managing partner of Refinition. Refinition empowers retailers and brands by allowing them to control their destinies through data. Elise and Roger discuss data issues including Google's recent 3rd party cookie ban, the common occurrence of brands overpaying to talk to the same people, and how Refinition can help put the power back into the hands of brands and retailers. If you want to own the relationship between you and your customers using ethical clean data, reach out to Refinition at https://www.refinition.com/.