This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when you come to migrate everything from Universal Analytics to Google Analytics 4.

Not much to mention or link to in this episode - but thanks for reading the show notes (if you are)!

Dan's two questions he asks when it comes to seeing if you need to migrate some data from UA to GA4 are; Is this data needed? And if yes, is this needed in GA? Remember GA (GA4 more so than UA) is a marketing tool, so if it won't help you measure your marketing activity, then it probably doesn't need to be in GA. This is a general rule, there are exceptions of course.

In other news, Dan sweeps up and Dara gets gardening!

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Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email [email protected] or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3KaLShG.

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