This week on S4N, Gene dissects the high-stakes world of NFL draft day negotiations through the cautionary tale of Shedeur Sanders – rising quarterback and son of Hall of Famer Deion Sanders. What unfolds when raw talent, family legacy, and unshakable self-belief crash headfirst into the cold, calculated machinery of a billion-dollar sports business?

Having watched Shedeur's draft stock inexplicably plummet, Gene peels back the layers to reveal where the deal-making went off the rails. Was it hubris, inexperience, or a fundamental misunderstanding of leverage in a highly controlled system? From missed cues in power dynamics to the strategic misfire of eschewing professional representation, this episode is a masterclass in what not to do when navigating high-value negotiations.

But this story isn't just about football – it's about business. Gene draws from his own legal career and insider experience to expose the anatomy of a failed negotiation. He explores how organizations assess not just skills, but attitude, optics, and risk… because whether you're closing a contract or climbing the corporate ladder, the same rules apply – and the stakes can be just as high.

Remember: negotiation is life.

Mentioned in this episode:

• Hard Knocks, HBO
• Deion Sanders on the Dan Patrick Show, February 7, 2025