Providing business value is perhaps the most desired (and complex) outcome for organizations. Ken Wendle (Edify ITSM) shares his *V*A*L*U*E Formula and explains why the execution part should be at the foundation to truly deliver value. Plus, he delves into the differences with the Business Model Canvas and describes how to combine them.

Ken Wendle is the Founder of Edify ITSM, where he's been an Instructor, Consultant, and Speaker for over 10 years. Prior to that, he worked for 15 years at HR and almost seven at Anheuser-Busch Companies. He's the author of "The *V*A*L*U*E Formula" and was distinguished with the Ron Muns Lifetime Achievement Award in 2016.