If you’ve ever heard the phrase ‘leave something better than you found it’, that is a pretty good analogy for my ENDGAME.

Where I found Marketing in 1997 and what I’ve been actively working to reshape it into today, has been in pursuit of taking all that is good and noble, honourable and powerful about marketing and making, or fashioning, it into something better.

If that’s what you are looking for from Marketing, make no mistake, Marketing is ready to step in and help you do it...but it MEANS transforming a great deal of what we see and experience today...

...Marketing manipulated into maintaining power, gaining power or amplifying power...pressed down, contained and shackled...

into something SO MUCH MORE.

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Explore more Light on Marketing:

www.lightonmarketing.ca

Connect to more as coherent, conscious consumers:

https://lightonmarketing.substack.com