In this, the second installment of our discussions with RJon Robins on the seven essential parts of a law firm, we dig in on the first and second essential parts (of the seven essential parts) of a law firm: sales and marketing. As a reminder, in interview #1 we discussed the eighth and final part of a successful law firm, the owner. In this episode, we discuss what marketing is and how you can and should hold your law firm marketing vendors accountable. We pause quickly to ask whether you’d rather have an incompetent marketing vendor or a dishonest one before launching into a discussion about sales and how, if done right, it’s both boring and a loving and kind act.