Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you’ve ever wondered how you can optimize your website to drive more conversions (and bring in more sales!) this episode is for you.

35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. 

We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

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Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

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35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends

35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends