The decision to hire a business coach can feel daunting. But suppose you want to eliminate the guesswork in starting and growing your business. In that case, hiring a business coach is crucial.

You might be thinking, if hiring a business coach is crucial to my long-term success, how do I hire the right one? First, research to ensure you hire a business coach that will help solve your most pressing challenges. Second, hire a business coach you can trust and feel confident hiring.

Hire a business coach that aligns with your values.

If you're considering hiring a business coach, do your research. People and coaches aren't always what they appear to be—questions to ask to determine if the coach is aligned with your values.

• Is it clear what this coach believes?
• Does this coach have new-age beliefs? You'll learn this from the copy on their website and social posts. Do they use terminology like the universe, manifestation, astrology, heart-centered, etc.? This question is imperative if you are a Christian and want a coach who aligns with your values.
• Does the coach use curse words? They probably aren't a good fit for you if you do not or if that language offends you.
• Is it clear who this coach serves and who their soulmate clients are? Do you fit into the person described in their copy?
• If you are a woman, do you want a business coach for women who will truly understand your challenges of work, family, motherhood, and womanhood? This coach/client relationship is invaluable. Your femininity is crucial to your business success and living authentically and confidently in who God created you to be. Having the support of a female business coach is a blessing because she will understand the challenges of being a female entrepreneur.

Questions to determine if the coach provides the value you desire and expect in a business coach:

• Does this coach have the experience and expertise I need? How long have they been in business? What is their career journey? Are they certified?
• Will this coach understand my business and what I need?
• Can this coach help me with all aspects of my business? If they specialize, then be sure that specialty is where your root problem(s) lies.
• What do testimonials say about this coach? Do they indicate she/he can help me?
• Do this coach's clients have businesses similar to mine?
• Did the coach provide value on the discovery call? Was it proven that she/he is the one to hire?
• Can I trust this coach?
• Do I feel an emotional connection with this coach?

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