Discover the three essential jobs every small business website must accomplish to truly support your business. In this episode of the Customer Winning Websites Miniseries, we dig into why so many websites fail and what their real purpose should be.

Learn how to evaluate your own website from the perspective of a potential customer, understand what information it must communicate, and identify whether it makes connecting with your business easy. You will also hear real examples of websites that unintentionally block customers from reaching them.

This clear breakdown will help you rethink your website as a working asset for your business, not just something that looks good. Watch now to see whether your website is doing its job and where it may be costing you customers.

Chapters:00:00 Welcome to Small Business Big Visibility00:17 What Is the Purpose of a Website01:47 The First Job of a Website03:31 The Second Job of a Website05:22 The Third Job of a Website06:35 Evaluate Your Own Website07:36 Final Action Step