Hello, Hello! 

 

In this edition of Indie Talk, we have a conversation with the President of QYOU Media, Inc., Glenn Ginsburg. Glenn provided valuable insights into influencer marketing strategies for major studios and independent films. He outlined how his company executes large-scale social media campaigns for studios using top creators to drive awareness and engagement. The conversation offered filmmakers valuable tips for crafting grassroots marketing approaches and understanding how major studios optimize influencer campaigns at massive scales.

 

Topics Include:

 

• Discussion of recent WGA strike ending and deal being reached between writers and studios
• Impact the strike had on studios' ability to market and release new films 
• Debate around whether indie films/filmmakers truly benefited from "support indie" rhetoric during negotiations as claimed
• Overview of Q Media's work focusing on large-scale social media campaigns for studios using influencer marketing
• Differences in marketing approaches needed for indie films with smaller budgets versus studio CPM models
• Potential for indie cinema to utilize influencer marketing by finding relevant influencers and paying flat fees rather than CPM metrics 
• Importance for indies of growing organic audiences online through engaged communities
• Insights into how influencer marketing works at scale for studios through creators and turning that content into ad campaigns

 

Enjoy!

 

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More About Glenn

 

GLENN GINSBURG is the President of QYOU Media, Inc., an award-winning media and marketing agency whose client portfolio includes Universal Pictures, 20th Century Fox, Sony Pictures, DreamWorks, Warner Brothers, and other leading entertainment companies, as well as Activision, Hyundai, Nerf, MGA and more. Under Ginsburg's leadership, QYOU Media has also become the foremost authority on brand engagement on the popular short-form entertainment platform TikTok. Ginsburg joined QYOU as an SVP in 2015 and has grown the company to over 40.

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Ginsburg's oversight includes QYOU's Influencer and brand partnerships, content development, and social channel management. In addition, he supervises building new partnerships with clients, leading Influencers, talent managers, and agencies.

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Before joining QYOU, Ginsburg worked with top-tier brands such as Disney, Marvel, and Universal, among others, to help them harness the power of social media stars and develop leading Influencer marketing campaigns that generate buzz online. Previously with Alloy Media + Marketing, he helped structure, implement, and execute Alloy Digital's YouTube go-to-market sales strategy. He worked across cross-functional teams, including sales, integrated marketing, planning, pricing, ad operations, social media, PR, research, and talent.

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Ginsburg's extensive background in digital, social, and convergence media and branded entertainment also includes MTV Networks, where, as a VP for several years, he initiated, structured, and developed Comedy Central's Interactive Sales business. His career also includes work with prestigious entertainment brands like Walt Disney, USA Networks, and Marvel Entertainment.

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A dedicated "girl dad," Ginsburg recently joined his daughter for a Taylor Swift concert and takes pride in rooting her on at tennis matches. He earned his bachelor's degree from Boston University and resides in Los Angeles.

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