In this episode, Collin Stewart interviews Zach Golden, Director of Client Management at Anova Consulting Group, to uncover the value and intricacies of win-loss analysis in sales. 

Although not widely adopted, win-loss analysis can significantly impact business growth by providing deep insights into why deals are won or lost.

Highlights include: Let's Jump Straight to the Demo (08:56), The 3 Phases of a Win/Loss Analysis (32:02), And more…

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