Banking on Digital Growth

36) #ByTheBook: Your Purpose Is More Important Than Your Vision


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Most financial brands know they need a vision statement. 

But vision isn’t the same thing as purpose. 

And if you don’t learn the difference, it’ll cost you. 

In this episode, I explain:

  • The difference between vision and purpose
  • What to do to bridge the digital experience gap
  • Why conscious capitalism is the path forward
  • You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


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    Banking on Digital GrowthBy James Robert Lay

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