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In this heartfelt and thought-provoking episode of Business Origin Stories, host Amy Schutte shares a transformative discussion on the importance of aligning your business with your true values. Fresh from a meaningful trip to England, where she worked with one of her long-time clients, Amy reflects on what it truly means to build a conscious brand that serves not only your customers but also honors you as a founder.

Amy opens up about the challenges entrepreneurs face when building or pivoting a business, comparing it to waiting at an airport without a clear destination. She identifies two major pitfalls business owners often fall into: lack of clarity and rushing through the foundational stages, leading to burnout and exhaustion.

Drawing from her powerful four-phase methodology, Origin Stories, Amy dives deep into the Spark Phase—the stage where it all begins. She emphasizes that before crafting your brand messaging and offers, you must first understand and align with your personal values. Why? Because your business is a direct reflection of who you are, and without clarity on your values, it’s easy to lose your way.

Listeners will learn why understanding subconscious values is key, how your habits are tied to your values, and the importance of building a business that supports the life you desire. Amy shares practical insights on how to conduct a values exercise and why certain often-overlooked values like wealth and health should be given more attention.

Key Takeaways:

• The importance of the Spark Phase in creating a sustainable brand.
• Why aligning your business with your personal values is essential for long-term success.
• Actionable steps to identify and elevate your core values as an entrepreneur.
• The vital balance of masculine and feminine energies in the business-building process.
• Real stories and examples of how values can shape business offers and pricing structures.

Connect with Amy Schutte:

• Visit Hudson & Co. to learn more about her work.
• Follow Amy on Instagram at @AmySchutte_ for more insights and behind-the-scenes moments.

Tune in and discover how to come home to yourself in business, creating a brand that not only succeeds but fulfills you on a personal and professional level.

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co