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When personal challenges inspire bold pivots, incredible things can happen. In this episode, I sit down with Meg Smith, founder and CEO of Love, Lexxi, an intimates brand dedicated to celebrating bodies and building community through thoughtful design. Meg’s journey—from branding and marketing to launching a purpose-driven business—highlights the power of resilience, intuition, and connection.

Meg shares her deeply personal experience navigating body image struggles, motherhood, and the decision to explant, which ultimately inspired the creation of Love, Lexxi. With a mission to empower women and redefine beauty, she’s building a community-focused brand that uplifts and inspires women in every stage of life.

Listen in as we explore:

• How personal experiences shaped Meg’s mission to redefine beauty.
• Why community is at the heart of her brand’s growth.
• Lessons learned from launching a product that solves real pain points.
• Insights on balancing vulnerability, authenticity, and scaling a conscious brand.

This heartfelt conversation is perfect for anyone looking to build a brand with purpose, turn challenges into opportunities, or find inspiration in a story of transformation and strength.

Connect with Meg:

• www.lovelexxi.com
• Instagram: @welovelexxi and @megsmithventures
• LinkedIn: @megsmiththebrand

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@amyschutte_

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Public relations can transform your business, but navigating it effectively requires a thoughtful approach. This week, I’m joined by Caitlin Copple, founding partner of Full Swing Public Relations. Caitlin has made it her mission to help underrecognized leaders break through the noise and claim their place in the spotlight. Her work has helped diverse founders win elections, launch bestselling books, and land features in outlets like CNN, Forbes, and Fast Company. 

In this episode, Caitlin walks us through her journey from journalist to PR expert and shares invaluable insights on building a brand that gets noticed. We’re unpacking: 

 📣 The key differences between publicity and public relations—and why it matters for your business
 📣 How to craft thought leadership that resonates and sets you apart
 📣 The role of earned media in establishing trust and credibility
 📣 Why having a strong foundation is essential before pursuing PR

Caitlin shares the common mistakes businesses make when approaching PR and offers advice for getting started on the right foot. Whether you’re looking to expand your reach, connect with your ideal audience, or build lasting media relationships, this episode is packed with insights to help you move forward with confidence.

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Connect with Caitlin:

• http://www.fullswingpr.com
• Instagram: @fullswingpr
• LinkedIn: @caitlincopple

Grab your copy of Caitlin's "10 PR Steps You Should Take as a 7-Figure Entrepreneur" here: https://fullswingpr.com/get-visible/

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@amyschutte_

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In today’s episode, we’re diving into one of the most powerful ways to amplify your impact: getting featured in the media. As a transformational messaging strategist and former journalist, I’m sharing insider secrets on what it takes to craft a pitch that stands out and build authentic relationships with journalists and podcast hosts.

You’ll learn:

• How to create a media-worthy story that resonates with audiences.
• Why visibility isn’t one-size-fits-all and how to tailor your approach.
• Three actionable steps to position yourself as an expert in your field.

Plus, I’ll share how the Claim phase of my Origin Stories™ framework sets the foundation for authentic and aligned visibility that drives results. If you’re ready to step into the spotlight and let your story shine, download and listen now! 

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Every year, on the cusp of a new one, I pull out the letter I wrote myself exactly one year previously. 

It's a recap. A wish for what's to come. Grateful and hopeful ink scratches, sealed up tight. I read these letters to myself often through tears because it's so pure. Wishes and dreams for yourself are so indulgent and lovely. 

I also choose a word of the year. My word for 2024 was borrowed from the Origin Stories Methodology -- I chose the word EMBODY and played within the spaces of who I needed to become and what I needed to embody this year. 

If you don't have a wrap up ritual, I hope you borrow one of mine. It's incredible to have so much power to co-create a life we love by speaking and writing it down. 

May you come to know yourself even more in the new year. 

Blessings my friends! 

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@amyschutte_

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When creativity meets technology, how do you protect what’s yours? Burgundy Morgan, an expert in intellectual property and entertainment law, is here to break it all down and make sense of copyright in today’s rapidly evolving world.

In this eye-opening episode, Burgundy shares her journey from professional musician to copyright attorney and offers practical, actionable advice for entrepreneurs, creators, and small business owners alike.

Together, we explore:

✨ The three types of intellectual property and why copyright is your most valuable asset
✨ What you need to know about hybrid works that mix human creativity with AI-generated content
✨ Simple ways to document your creative process so you’re future-proofing your ideas
✨ Why registering your copyright isn’t just for big businesses—it’s essential for anyone who values their work

Burgundy’s passion for education and her knack for making the complex feel manageable will leave you inspired and empowered to take control of your creations. If you’ve ever wondered how to protect your work or what AI means for copyright, this episode is packed with must-know insights for creators in every field.

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Connect with Burgundy:

• Website: www.burgundymorgan.com
• Instagram: www.instagram.com/burgundymorgan
• LinkedIn: https://www.linkedin.com/in/burgundy-morgan-esq-a829422/

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@amyschutte_

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If your camera roll is bursting with thousands of photos, how do you even begin to organize them? For Casey Von Stein, aka Miss Freddy, this question led her to an unexpected career as a professional photo organizer. Now, she's made it her mission to help families preserve their memories in meaningful, stress-free ways.

In this inspiring and insightful episode, Casey shares her journey from corporate life to photography and ultimately to creating a thriving niche business focused on helping people find joy in their photos. Together, we explore:

📸 Why organizing your photos isn’t just about decluttering—it’s about building a legacy
📸 How Casey transitioned from weekends spent photographing families to weekdays focused on helping them preserve their memories
📸 Actionable tips for getting started with photo organizing, even if you feel buried in digital chaos
📸 The importance of designing a business that works for your life, from reclaiming your weekends to taking summers off to spend with her kids

Casey also opens up about how her unique approach to business has allowed her to grow a loyal following while staying true to her values. Whether you’re drowning in digital clutter or curious about carving out a creative niche in business, Casey’s story is packed with insights and inspiration. Tune in and get ready to see your photos—and your memories—in a whole new light.

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Connect with Casey:

• Website: http://missfreddy.com
• Instagram: https://www.instagram.com/miss.freddy/

Grab Casey's 3 Tricks to Tame Your Camera Roll:
https://missfreddy.com/three-tricks

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@amyschutte_

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What makes a story unforgettable? How do you create visuals that go beyond beautiful and truly resonate? Mark VanderSys, founder of Pixellight Creative, has spent decades mastering the art of storytelling through film and photography—and he’s here to share his secrets.

In this inspiring episode, Mark takes us behind the scenes of his creative process and business journey, exploring:
🎥 The three essentials for a great headshot: genuine, professional, and approachable
🎥 How he discovers and highlights the human stories that define a brand
🎥 The balance of creativity, family life, and building a business on your own terms
🎥 Why understanding conflict is essential to any compelling narrative

Mark also opens up about adapting his business to today’s fast-paced marketing landscape and how tools like AI are reshaping the way stories are told. Whether you’re an entrepreneur, a creative, or simply someone who loves a great story, this episode will leave you inspired to tell yours in a way that truly connects.

Connect with Mark: 

• Instagram: https://www.instagram.com/pixellightcreative/
• LinkedIn: https://www.linkedin.com/in/markvandersys/

Grab Mark's 3 Psychological Principles to Make Your Brand Unforgettable
https://go.yourstoryadvantage.com/Amy

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@amyschutte_

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Imagine walking away from a toxic job, no safety net, just a dream in your heart, and a belief that work should never come at the expense of your humanity. That’s exactly what Julia Block Pearson did. Now, as the CEO of Stratos Creative Marketing, she’s built a company that flips the script on hustle culture with a bold mantra: Humans first, workers second.

In this raw and real conversation, Julia peels back the layers of her journey—from leaving a workplace fraught with harassment and disbelief to creating a thriving business that prioritizes people over productivity. Together, we dive into:

✨ How Julia designed a life-first business to support her growing family and big dreams
✨ What it was really like to spend three months living on the road with a toddler, three dogs, and a camper
✨ The challenges (and joys) of running a business without childcare while leaning on trust, flexibility, and a killer team
✨ How past work trauma shaped her leadership style and her unshakeable commitment to valuing people
✨ The power of radical candor, open-handed leadership, and leading with intention

This episode is packed with aha moments, actionable insights, and the kind of honesty that will leave you nodding along and feeling seen. Whether you’re dreaming of building a business that aligns with your life or just looking for the courage to rewrite your own story, Julia’s wisdom and openness will inspire you to lead with heart, dream bigger, and, most importantly, put yourself first.

Trust me, you don’t want to miss this one—it’s like a warm cup of coffee for your soul.

Connect with Julia: 

• Website: http://stratoscreativemarketing.com
• Instagram: http://instagram.com/stratoscreative
• LinkedIn: https://www.linkedin.com/in/juliablock/

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@amyschutte_

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Losing weight and keeping it off is about more than just a quick fix—it’s about building sustainable habits. In this episode, Emily Countryman, founder of Shift Set Go, shares how she’s helped thousands of clients achieve lasting success through personalized nutrition and support.

Emily also dives into the challenges of scaling her business, the systems she’s built to ensure client success, and how her journey from a small clinic to a multi-location business has been both rewarding and eye-opening.

You’ll walk away with insights on how to build a business that truly impacts lives—and why real, long-term results are the key to success.

In this episode, you’ll learn:

• How to create sustainable systems that serve your clients
• The biggest challenges of scaling a wellness business
• Why focusing on long-term results drives real success

Connect with Emily:

• Website: www.shiftsetgo.com
• Instagram: www.instagram.com/shiftsetgo/
• LinkedIn: www.linkedin.com/in/emily-countryman/

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@amyschutte_

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Marketing, branding, and advertising — three pillars that drive business growth but are often misunderstood.

In this episode, Jennifer Sutton, CEO and founder of Bright+Co Marketing, demystifies the key differences between these critical components and shares how businesses can strategically leverage each to scale effectively. With over 20 years of experience working with both startups and global brands, Jennifer walks us through the most common challenges companies face when trying to grow and offers clear, actionable insights on how to overcome them.

You’ll leave this conversation with a better understanding of where to focus your time, energy, and resources, no matter the size of your business.

In this episode, you’ll learn:

• The real differences between marketing, branding, and advertising
• How to identify and address friction points in your business
• Strategies for planning effective ad campaigns, even with smaller budgets

Connect with Jennifer:

• Instagram: www.instagram.com/jenniferjohnssutton/
• LinkedIn: www.linkedin.com/in/jenniferjsutton/
• Hello Chaos podcast:
  • https://podcasts.apple.com/us/podcast/hello-chaos/id1622445449
  • https://open.spotify.com/show/1ABaO08zFwvQUCKclUwjqk

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co