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When Allison Herman took over Dragonwing, she thought she was acquiring a thriving business. What she actually got was a crash course in reinvention.

In this episode, Allison shares how she transformed Dragonwing from a niche undergarment brand into a fast-growing, community-driven company that helps girls feel strong, confident, and seen. She gets real about the challenges of taking over an existing business, what she thought she knew (but didn’t), and the strategies that helped her scale without losing sight of her mission.

We’re talking about:

✨ Why buying a business isn’t as “turnkey” as it sounds and what to expect
✨ The power of community-driven branding (and how Dragonwing’s ambassador program changed everything)
✨ How fashion shows became an unexpected visibility and product development strategy
✨ The challenge of balancing innovation with staying true to your mission
✨ What it really takes to grow an e-commerce brand in today’s digital landscape

Allison is proof that true growth comes from taking risks, learning from missteps, and adapting along the way. Whether you're an entrepreneur, a brand builder, or just love a good business transformation story, this episode will leave you inspired.

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Connect with Allison:

• https://dragonwing.com/
• Instagram: @dragonwing

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@amyschutte_

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If you’ve ever wondered how to build a business that thrives by embracing diverse perspectives, this episode is for you. I sat down with Kelli Lester, co-founder of Onyx Rising, to talk about what it actually means to lead inclusively without making it feel like another corporate checkbox.

Kelli brings the kind of wisdom that makes you rethink the way you work, hire, and lead. We’re diving into:

✨ Why traditional leadership models no longer work (and what to do instead)
✨ How bias really shows up and how to navigate it with self-awareness
✨ The business case for inclusion (spoiler: it’s not just about being “nice”)
✨ Practical ways to foster innovation through diverse voices and perspectives
✨ The role of personal experiences in shaping how we lead

What I love about this conversation is that Kelli takes something that can feel complex or overwhelming and makes it practical, human, and real. Whether you’re running a company, leading a team, or hiring your first contractor, this episode will give you tools to create a culture where people feel seen, valued, and empowered to contribute.

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Connect with Kelli:

• http://onyx2rise.com
• Instagram: @onyx2rise 
• LinkedIn: @onyx2rise

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For course creators stuck on the launch treadmill, it can feel like there’s no way out. The constant hustle to fill seats, the feast-or-famine revenue cycles—it’s exhausting. But what if there was a way to break free? Caitlin Bacher, CEO of Scale with Success, has built a wildly successful $11M business by helping entrepreneurs ditch the stress of launching and embrace evergreen systems that create sustainable, predictable income.

In this episode, Caitlin shares the lessons, strategies, and mindset shifts that transformed her business and her life. From navigating a “flop” launch to building a seven-figure system, her story is proof that you don’t have to do things the traditional way to succeed.

In this episode, Caitlin breaks down:

✨ How she turned a break-even course into a million-dollar revenue stream

✨ Why “perfect” is a myth—and how to start selling without overthinking

✨ The difference between launching and evergreen sales (and why it matters)

✨ Mindset shifts that let her scale her business and create more space for her life

We also talk about the mental blocks that hold people back. Whether it’s fear of imperfection, tech overwhelm, or not knowing where to start, and how to move forward with confidence.

If you’re ready to step off the launch roller coaster and build a scalable, sustainable business, Caitlin’s insights will show you what’s possible (and how to get started).

🎧 Press play now and take the first step toward building a business that works for you.

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Connect with Caitlin:

• Caitlin’s free masterclass: https://caitlinbacher.com/new-masterclass/ 
• Website: www.caitlinbacher.com
• Instagram: @caitlinbacher

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You don’t have to burn out to build a wildly successful business. But if you’ve ever felt stretched thin, stuck in endless hustle, or wondering why things still feel hard - you’re not alone.

In this episode, we’re diving into the NOURISH phase of the Origin Stories Method™, where we shift from just growing a business to actually sustaining one. Because real impact comes from expanding in a way that feeds you.

Inside this episode we’ll talk about:

• The truth about business “seasons” and why rest isn’t failure—it’s strategy
• A radical way to think about money (that helped my business triple in one year)
• Why the right support system—at work and at home—changes everything

Plus, I’ll walk you through a simple gut-check: Are you building a machine? Or an ecosystem?

Because if you’re craving more ease, alignment, and actual joy in your business, this is where it starts.

📩 Get my free guide: From Spark to Sales, your step-by-step resource for crafting a magnetic origin story that drives real revenue. Grab it at hudsonandco.co.

💡 Loved this episode? Share it with a friend, leave a review, and tag me on Instagram!

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Have you ever stepped off a plane, settled into a new place, and thought, This feels like home? Or maybe you’ve wondered why some locations inspire breakthroughs while others leave you feeling stuck. Turns out, it’s not just coincidence. Your astrogeography map might hold the answers.

In this episode, I’m joined by Ebony Broderick, an Akashic Records reader and astrogeography guide, who has a gift for helping people uncover the places that truly support them, whether for business, creativity, or personal growth.

Here’s what we’re diving into:

✨ What astrogeography is and how it connects your birth chart to the world

✨ How planetary lines influence your career, relationships, and life path

✨ Ways to channel the energy of specific places without even moving there

✨ Why understanding your astrogeography can be a game-changer for conscious business owners

Ebony also shares how she came to work in this unique field, including the divine synchronicities that led her here, and offers practical tips for using astrogeography to create a more aligned, intentional life.

If you’ve ever dreamed of finding the perfect place to live, work, or recharge, this conversation is packed with insights (and surprises!) to inspire your next steps.

🎧 Listen now to discover how the energy of places can support your story and your goals.

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Connect with Ebony

• www.yoursoulshome.com
• Instagram: @yoursoulshome
• LinkedIn: @ebony-broderick

Curious about your astrogeography map? You’ll need your birth date, time, and location to start exploring!

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@amyschutte_

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What if the key to growing your brand and sharing your story lies in landing the right podcast interviews? In this week’s episode, I sit down with Michelle Glogovac, the “Podcast Matchmaker.” She’s an award-winning publicist, host of My Simplified Life, and author of How to Get on Podcasts—and she’s here to teach you how to master the art of the pitch.

Michelle’s journey from selling jet fuel (yes, really!) to becoming a sought-after podcast publicist is a story of reinvention, resilience, and owning your voice. Whether you’re an entrepreneur, author, or someone with a story to tell, this episode is packed with actionable tips and heart-filled wisdom to help you stand out and make meaningful connections.

Here’s what we’re diving into:

• Why podcasts are a unique and powerful tool for connection and growth.
• The dos and don’ts of pitching yourself as a guest.
• How to align your brand with the visibility you want to achieve.
• Creative ways to repurpose podcast appearances for long-term impact.
• Michelle’s personal story of pivoting, parenting, and finding her voice.

This conversation dives into the heart of visibility—showing up with purpose, building genuine connections, and sharing your story in ways that leave a lasting impact. You’re going to leave this episode inspired, empowered, and ready to take the next step in sharing your story with the world.

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Connect with Michelle:

• www.themlgcollective.com
• Instagram: @michelleglogovac
• LinkedIn: @michelleglogovac

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@amyschutte_

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When personal challenges inspire bold pivots, incredible things can happen. In this episode, I sit down with Meg Smith, founder and CEO of Love, Lexxi, an intimates brand dedicated to celebrating bodies and building community through thoughtful design. Meg’s journey—from branding and marketing to launching a purpose-driven business—highlights the power of resilience, intuition, and connection.

Meg shares her deeply personal experience navigating body image struggles, motherhood, and the decision to explant, which ultimately inspired the creation of Love, Lexxi. With a mission to empower women and redefine beauty, she’s building a community-focused brand that uplifts and inspires women in every stage of life.

Listen in as we explore:

• How personal experiences shaped Meg’s mission to redefine beauty.
• Why community is at the heart of her brand’s growth.
• Lessons learned from launching a product that solves real pain points.
• Insights on balancing vulnerability, authenticity, and scaling a conscious brand.

This heartfelt conversation is perfect for anyone looking to build a brand with purpose, turn challenges into opportunities, or find inspiration in a story of transformation and strength.

Connect with Meg:

• www.lovelexxi.com
• Instagram: @welovelexxi and @megsmithventures
• LinkedIn: @megsmiththebrand

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@amyschutte_

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Public relations can transform your business, but navigating it effectively requires a thoughtful approach. This week, I’m joined by Caitlin Copple, founding partner of Full Swing Public Relations. Caitlin has made it her mission to help underrecognized leaders break through the noise and claim their place in the spotlight. Her work has helped diverse founders win elections, launch bestselling books, and land features in outlets like CNN, Forbes, and Fast Company. 

In this episode, Caitlin walks us through her journey from journalist to PR expert and shares invaluable insights on building a brand that gets noticed. We’re unpacking: 

 📣 The key differences between publicity and public relations—and why it matters for your business
 📣 How to craft thought leadership that resonates and sets you apart
 📣 The role of earned media in establishing trust and credibility
 📣 Why having a strong foundation is essential before pursuing PR

Caitlin shares the common mistakes businesses make when approaching PR and offers advice for getting started on the right foot. Whether you’re looking to expand your reach, connect with your ideal audience, or build lasting media relationships, this episode is packed with insights to help you move forward with confidence.

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Connect with Caitlin:

• http://www.fullswingpr.com
• Instagram: @fullswingpr
• LinkedIn: @caitlincopple

Grab your copy of Caitlin's "10 PR Steps You Should Take as a 7-Figure Entrepreneur" here: https://fullswingpr.com/get-visible/

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In today’s episode, we’re diving into one of the most powerful ways to amplify your impact: getting featured in the media. As a transformational messaging strategist and former journalist, I’m sharing insider secrets on what it takes to craft a pitch that stands out and build authentic relationships with journalists and podcast hosts.

You’ll learn:

• How to create a media-worthy story that resonates with audiences.
• Why visibility isn’t one-size-fits-all and how to tailor your approach.
• Three actionable steps to position yourself as an expert in your field.

Plus, I’ll share how the Claim phase of my Origin Stories™ framework sets the foundation for authentic and aligned visibility that drives results. If you’re ready to step into the spotlight and let your story shine, download and listen now! 

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Every year, on the cusp of a new one, I pull out the letter I wrote myself exactly one year previously. 

It's a recap. A wish for what's to come. Grateful and hopeful ink scratches, sealed up tight. I read these letters to myself often through tears because it's so pure. Wishes and dreams for yourself are so indulgent and lovely. 

I also choose a word of the year. My word for 2024 was borrowed from the Origin Stories Methodology -- I chose the word EMBODY and played within the spaces of who I needed to become and what I needed to embody this year. 

If you don't have a wrap up ritual, I hope you borrow one of mine. It's incredible to have so much power to co-create a life we love by speaking and writing it down. 

May you come to know yourself even more in the new year. 

Blessings my friends! 

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@amyschutte_

Work with us: www.hudsonandco.co