Marketing for Designers with Masha Koyen

#36 Everything you need to know about working with a copywriter on your website

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In this episode of Marketing for Designers, I’m tackling quotes that some interior designers have asked me about: the ins and outs of working with a copywriter on your website. If you’re preparing for a rebrand or launching a new website and you’re curious about the process, this episode is for you! 

I’ll walk you through my signature framework, REVEAL, and share insights on how I capture your brand voice, craft messaging that resonates with your ideal clients, and ensure your website is designed to convert.

What you’ll learn:

  • The exact process of working with a copywriter like me for your website
  • Key questions you need to ask before starting a project
  • How to uncover and articulate your unique differentiator as a designer
  • The role of client interviews in creating copy that resonates
  • How a copywriter captures your brand voice and your clients' language
  • The importance of aligning content architecture before any writing begins

    • Memorable quotes:

    • "It's absolutely normal to feel a bit lost if you’ve never worked on a project of this scale before. That’s why I’m here to guide you through it step-by-step."
    • "I’m not just capturing your brand from your perspective; I’m digging into your clients’ experiences to make sure we speak their language."
    • "Your website should feel like YOU and speak to the needs of your ideal clients. That’s why we do things like client interviews—it’s all about making those connections."
    • "This process is designed to eliminate surprises. When we get to the writing stage, you’ll already know exactly what to expect."

      • Key highlights:

      1. REVEAL framework – my unique six-step process for website copywriting designed specifically for interior designers. Each step ensures the copy aligns with your brand and resonates with your clients.
      2. Discovery call and project kickoff – what happens when you first connect with a copywriter and the steps that follow, from proposal to final contract.
      3. Project brief stage – discover what information I’ll need you to provide as we begin working together.
      4. Client interviews – why client interviews are one of the most critical parts of the process and how they uncover the real reasons clients choose to work with you.
      5. Competitive analysis – insights I’m gathering from the key players in your industry.
      6. >Content architecture – The importance of outlining all the key messages for every page of your website before writing begins to avoid surprises and ensure alignment.
      7. Common Client Concerns – How Masha proactively addresses client concerns in your website copy, from project timelines to hesitations about investing in design services.

        8. Connect with Masha

        Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

        • FREE GUIDE: 7 strategies to attract affluent clients

        • Weekly marketing tips

        • Masha’s Instagram
        • Masha’s Website
        • Book a call with Masha
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          Marketing for Designers with Masha KoyenBy Masha Koyen
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