This week we talk to Rick Mulready, host of the Art of Paid Traffic podcast.

In our intro, Rick shares his experience working in a shared workspace in San Diego. 

Rick covers:

• An overview of the benefits of FB ads to local business owners
• Examples of clients he's worked with that have had incredible success with local Facebook Ads (including a roofer!)
• How local targeting works on Facebook
• Ideas for lead magnets
• How you can easily do impactful video ads for Facebook (100 million hours of video is being consumed on FB every single day!)
• Ideas for video ad copy for shared workspaces
• How to think through a simple sales funnel: ad/offer/opt-in/follow-up before jumping into writing your ad copy
• The idea that you have to test, test, test!

View the full show notes here.