Features vs benefits. Which you should focus on when pitching your work in interviews, meetings, and any creative endeavor.

36-Features vs Benefits which you should focus on when pitching

Behind every book, play, and song is a person juggling self-doubt, deadlines, and the drive to create. On Your Creative Mind, Izolda Trakhtenberg talks with writers, artists, musicians, and creative professionals about how they make their work and how they manage the stress and anxiety that often come with creating.
Through candid interviews and practical insights, you’ll learn storytelling techniques, mindfulness practices for creative professionals, and strategies for overcoming perfectionism in writing and art. Whether you’re searching for inspiration, tools to strengthen your resilience, or fresh ideas for balancing creativity and mental health, this podcast is your guide to creating with courage, clarity, and joy.

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Behind every book, play, and song is a person juggling self-doubt, deadlines, and the drive to create. On Your Creative Mind, Izolda Trakhtenberg talks with writers, artists, musicians, and creative professionals about how they make their work and how they manage the stress and anxiety that often come with creating. Through candid interviews and practical insights, you’ll learn storytelling techniques, mindfulness practices for creative professionals, and strategies for overcoming perfectionism in writing and art. Whether you’re searching for inspiration, tools to strengthen your resilience, or fresh ideas for balancing creativity and mental health, this podcast is your guide to creating with courage, clarity, and joy.

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36-Features vs Benefits which you should focus on when pitching

36-Features vs Benefits which you should focus on when pitching