True or false: You should wait until your company has grown to hire a public relations firm.

You might be surprised to hear this is false. Your business is receiving PR whether or not you’re putting effort into it. Being thoughtful about your PR strategy helps you build meaningful relationships over the long term, which results in brand loyalty. When your mission is to wield your business to do good, PR is an important tool to spread that impact.

Connie Wong of Moderne Press specializes in representing emerging brands that are often female led. With a focus on creating individualized plans directed by her clients’ brand values, she shares how to tell your story and cut through the clutter to capture media attention - and reach your target market. She’ll also share her top 3 tips for using business as a force for good, which is especially important to her as a someone working to elevate small businesses.

Takeaways from this episode:
- To present your company to the media, begin by knowing who you are, your brand ethos, your customer, and your story - and be able to describe it briefly in an elevator pitch.
- Consider which media outlets are most conducive to telling your story in the right way that also reaches your target market for maximum impact.
- Before you email a journalist, read what they’ve written prior to get a sense of what they’re interested in hearing about. Think about how you can further their narrative and bolster the types of stories they like to tell.
- Don’t make your pitch solely about you and your business. Think about how what you do can help serve their target readers.
- Maybe your story idea is a good one, but not good right now. Follow up later or offer other story ideas if it makes sense.
- Many businesses consider PR a luxury for when they’ve grown. However, it’s to help you grow - through crafting your story, building influence, and shaping your reputation.
- Your PR strategy is a marathon, not a sprint. Plant the seeds now for long-term impact, like meaningful relationships based on connections and ethos.

Topics covered in this episode:
- How to pitch your business
- Reaching out to PR firms
- PR as a tool for your business
- Crafting an elevator pitch
- Using your business to do good
- The importance of corporate values

Moderne Press PR:
http://www.modernepr.com/
https://www.linkedin.com/in/conniewong/

Book a free strategy session with Jillian:
https://mariemae.com/consulting

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Show notes and more resources:
https://thegoodofficepodcast.com/episodes/36