On this show, we've covered how email, chat, video, and content can start, and continue, conversations. But despite all these strategies, there's still one area of marketing that hasn't been uncovered: events. Whether digital or in-person, events are great talking points to bring up with customers and prospects.

No one knows this better than Kelly Cheng, the Head of Marketing and Growth at Goldcast. On this week's episode, Kelly shares her secrets for enabling sales to invite their prospects to events, communicating the ROI of events to the broader go-to-market organization, and creating events that people will actually want to talk about.

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You can connect with Sammi and Kelly on Twitter @sammireinstein, @kellyhcheng, and @DriftPodcasts.

Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays