How to Sell Advice

36. How I started a membership program for my consultancy


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Someone asked me how I started a membership for my coworking consultancy.


I had to give it some thought—it's been an evolution and there are some distinct learnings I have found along the way. I'm far from finished on this journey and have plenty of things to learn still.


Here are my notes I took from the recording for your reference:

  • Have a niche focus
  • Build a "Success Path"
  • Started at $100/mo, but went to $9/month and built up again from there 
  • Book recommendation: Trade-Off by Kevin Maney
  • Why I do it
    • Credibility for my consulting work
    • Learning from target market
    • Forces me to create content
    • Use content in my consulting 
    • A place for clients to congregate
  • Plans to switch up how I package and sell my memberships/IP

Thinking of starting a membership program for your business? I'd love to learn more. Hit reply and let me know!


Yours,


—k

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How to Sell AdviceBy Kevin C. Whelan