In this episode, we’re talking about the constant tug-of-war therapists feel between working in the business (client sessions, admin, the to-do list) and working on the business (planning, strategy, sustainable growth). If you’ve ever felt guilty for stepping back from client work to focus on the bigger picture — or overwhelmed by the idea of making time for CEO time when you’re already drowning — this episode is for you.

We’re unpacking why this isn’t a motivation problem, and what to do instead — including three strategies I use with my clients (and in my own business) to help make space for real growth without burning out.

Keywords: private practice therapist, therapy business strategy, therapist burnout, NDIS business support, scaling your therapy business, time management for therapists, working on your business