No Hacks: Optimising the Web for AI Agents

36: How To Get Your B2B Brand Messaging Right With Sara Lattanzio


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Sara Stella Lattanzio is a B2B Marketing Strategist, one of LinkedIn’s must follow and an Anti-buzzword marketer. In this episode, we delved into why brand messaging is important especially in B2B. Sara shares her actual framework to ensure that your brand message is clear and speaks to your audience.


Links in this episode:

  • https://www.linkedin.com/in/saralattanzio
  • https://www.gong.io/


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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

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No Hacks: Optimising the Web for AI AgentsBy Slobodan "Sani" Manić

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