A Different Practice

36: Level Up Your Law Firm: Branding and Growth Strategies That Work with Rick Watson


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Want to learn how to make your law practice stand out and attract more clients? In this episode, Lauren sits down with business consultant Rick Watson to talk about growth strategies for lawyers. Rick shares his expert insights on creating your own branded language to differentiate your services and connect better with potential clients. He explains why using story is critical to being memorable. You'll also hear Rick's tips on building a robust referral network, leveraging effective follow-up to convert more leads, and having those crucial "difficult conversations" that truly serve your clients' needs. Plus, Rick dives into the four components of an "awesome business conversation" that can transform your client relationships.

Whether you're just starting out or looking to take your practice to new heights, this info-packed episode will give you fresh ideas for marketing yourself, closing more business, and providing outstanding client experiences. Don't miss these proven tactics from a master at helping professionals uplevel their businesses!

Listen now! 

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