Episode #36: Menachem Lubinsky  “Its all about the Brand positioning” Menachem Lubinsky is president & CEO of LUBICOM Marketing Consulting, a full-service public relations, advertising and marketing firm he founded in 1984. Mr. Lubinsky is a seasoned marketing executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic marketing professional who is frequently consulted by businesses of all sizes.

 In 1989, Menachem founded Kosherfest, the first-ever trade show for foods that are kosher certified, with just 69 booths and little more than 700 visitors. In addition to the international kosher food show, Menachem Lubinsky is the founding publisher of Kosher Today (http://www.koshertoday.com), the leading trade publication on kosher for the food industry with more than 9000 subscribers worldwide.

In this interview Menachem shares:

• The founding of Cope Institute
• Strategic marketing  
• Proper product positioning
• The origins of Kosherfest
• Dealing with a PR Crisis
• Using digital marketing to target your consumer
• Breaking into the Kosher food market
• How much to spend on advertising
• The importance of a Mentor