Sophia Dunkley, a dental management consultant and founder of Practice Navigator, returns to the show to talk about current marketing trends, blockers keeping GP dentists from doing full arch, and what dentists need to know about referrals vs. marketing patients in the full arch space. Connect with our Guest:Website: https://thepracticenavigator.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/