If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music.

On September 14, 1998, a little show called Total Request Live premiered on MTV. It was a driving force that helped launch the career of a few blonde bombshell likes Britney and Christina, boy bands like BSB and *NSYNC, and rappers like Eminem and Ludacris.

But TRL really wasn’t about the music. It was about the fans.

In this episode, we do a deep dive on how you can better engage with your audience and involve them in your brand on a deeper level.