Sophie didn’t plan to work with runners in fact, she once hated running.
Now she helps endurance athletes recover better, train smarter, and stay healthy.

In this episode of 360 Life Stories, physiotherapist Sophie Vecchione shares her journey from psychology and neuroscience into physiotherapy, her time in the NHS, and what led her to build Run Free Rehab and specialise in endurance sport.

We explore why recovery is often misunderstood, what relative energy deficiency in sport (RED-S) actually means, and how mindset, rest, and energy availability play a bigger role in performance than most people realise.

In this episode, we cover:

• Why recovery is not the opposite of training

• What RED-S is, explained simply

• The guilt of leaving the NHS and how Sophie worked through it

• How psychology and neuroscience shape her work with athletes

• Why being open-minded and saying yes changed her path

A thoughtful, honest conversation about health, performance, and choosing a career that truly fits.

What happens when the race ends but the drive to perform never does?

In this episode of 360 Life Stories, I sit down with Andrew Steele Olympic sprinter turned health tech founder to explore how elite sport, resilience, and curiosity shaped his journey into entrepreneurship.

From competing on the world stage to building Stride, a preventative health company connecting DNA, microbiome, and blood data, Andrew shares the lessons that carried him through reinvention, uncertainty, and rapid growth.

We talk about mindset, failure, leadership, and why personalised health is less about optimisation and more about clarity.

In this episode, we explore:

• Performance beyond sport

• Resilience through transition

• DNA testing and methylation explained simply

• Preventative health and long-term thinking

• Redefining success beyond achievements

Andrew’s story is proof that performance doesn’t end it evolves.

What happens when you stop playing by the rules and start asking better questions?

In this episode of 360 Life Stories, Ben Dando shares his journey from the high-pressure world of FMCG into founding his own agency, Uncharted Territory. Along the way, he opens up about burnout, leadership, creativity, and why brand purpose has to go deeper than clever words.

This is a conversation about standing for something in business and in life and having the courage to be clear when everyone else is trying to be everything.

We explore:

• Why brand purpose is your anchor, not your tagline

• How differentiation actually works in crowded markets

• The hidden cost of burnout and how to spot it early

• Why lifestyle marketing is about moments, not metrics

• How creativity, strategy, and self-awareness intersect

A thoughtful, honest episode about building brands and building a life with intention.

One sip in New Zealand changed everything.
Queues down a Newcastle street made it real.

Founder Toby Davison shares how a scrappy market set-up became North Shore from vans and shops to a new roastery training the next wave. This is a story about patience, discipline, and building a brand that puts the North-East on the speciality coffee map.

We cover:

• The ‘wow’ moment that rewired how he saw coffee

• Pandemic pivot: turning chaos into traction

• Roasting in-house for quality and story

• Site selection, fit-outs, and customer experience

• Keeping independents sustainable in the UK

A grounded, human conversation about craft, community, and doing the work.

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What if starting again isn’t failure, but the beginning?

In this episode of 360 Life Stories, Yasmin shares her journey from waitressing with minimal qualifications to becoming a senior NHS physiotherapist and eventually launching her own online practice.

Yasmin talks openly about returning to education later in life, navigating the NHS system, managing burnout, and finding the confidence to step into self-employment. It’s a grounded conversation about resilience, self-trust, and redefining success on your own terms.

We explore:

• Starting a career later and why it’s never “too late”

• The realities of working in the NHS

• Burnout, balance, and learning to slow down

• Building confidence through feedback and experience

• Making the leap into online physiotherapy

A thoughtful reminder that progress isn’t linear and that courage often looks quiet.

What happens when theory meets reality and reality doesn’t care about your plans?

In this episode of 360 Life Stories, I sit down with Dr Mark Hines an ultra-endurance adventurer and academic who’s spent decades testing performance in the harshest environments on Earth.

From 1,000-mile Arctic races and jungle marathons to lecture halls and biomechanics labs, Mark shares what endurance really looks like when fatigue, fear, and uncertainty take over and how science helps without pretending it has all the answers.

We explore:

• Endurance beyond fitness managing fear, fatigue, and decision-making

• Why extreme environments reveal what preparation really means

• The truth about muscle tightness, injury, and movement efficiency

• Hallucinations, problem-solving, and staying human under pressure

  
  

A calm, honest conversation about limits and what happens when you step into them anyway.

A single moment can change everything.

In this episode of 360 Life Stories, Nigel Whitehouse shares how surviving the 2004 Boxing Day tsunami led him to leave banking and start a luxury truffle business from scratch now selling around the world.

We talk persistence, mistakes, learning on the job, navigating COVID, and why owning your brand and marketing matters more than most people think.

A grounded, honest conversation about resilience and playing the long game.

Key themes:

• Life-changing moments as catalysts

• Persistence over perfection

• Learning through mistakes

• Surviving tough seasons in business

• Owning your journey

  
  

  
  

From selling leftover pies in Stoke to helping scale KIND Snacks into a £25m business Ash Cope’s journey is anything but predictable.
And the biggest leap of all came when he walked away from corporate safety during a global pandemic with a newborn in his arms.

In this episode, Ash shares the real story behind the pivots, risks, stumbles, and deeply personal battles that shaped him and why he now dedicates his career to helping purpose-driven UK food & drink brands grow with clarity and confidence.

We explore:
• How early hustles taught him resilience and creativity long before corporate life.

• What spotting a brand rep in Tesco sparked in him — and why it changed everything.

• The truth behind scaling a startup into a multimillion-pound acquisition.

• How gambling addiction reshaped his understanding of risk, discipline, and identity.

• Why he believes purpose-led businesses will always outperform profit-first thinking.

A grounded, honest conversation about growth, grit, and backing yourself when it matters most.

Some people follow a straight line into their career.
Tom didn’t.
He somehow jumped from real estate… into publishing… into international sales… and then into launching his own children’s book company, Townhouse Publishing.

And the best part? None of it was part of the original plan.

In this episode of 360 Life Stories, Tom takes us behind the scenes of a career built not on strategy, but on curiosity, resilience, and the art of building relationships that actually matter.

We dive into how he found his way into the publishing world, what it really takes to run a lean and creative business, and why children’s books ended up being the heart of everything he does.

Whether you're interested in publishing, entrepreneurship, creativity, or simply love hearing a story of someone who carved their own path this one is full of insight, humour, and brilliant lessons.

What we cover in this episode:

• How Tom’s unconventional leap from real estate led him into publishing

• Why relationship building is still the most important skill in sales

• The early days and founding story of Townhouse Publishing

• How children’s books became the company’s core focus

• International sales, scaling abroad, and opening new markets

• Innovation and staying ahead in an old, traditional industry

• Digital trends vs. print: what’s actually happening

• Making books accessible to everyone

• The challenges and rewards of running a lean business

• The future of Townhouse Publishing

From kitchen experiments to a national wellness brand Emma’s journey with Hip Pop is anything but ordinary.

In this episode, she takes us inside the world of gut health, entrepreneurship, and brand-building, sharing how she went from brewing kombucha at home to running one of the UK’s fastest-growing drinks companies. With no industry experience and a whole lot of grit, she talks honestly about scaling challenges, parenting while building a startup, and why clarity in branding is non-negotiable.

We explore:
• How a personal need became the starting point for Hip Pop
• Why brand identity and mission matter more than clever marketing
• What entrepreneurship looks like behind the glossy Instagram walls
• How parenting shapes resilience, perspective, and decision-making
• Why women in business need visibility, support, and stronger networks

At its core, this conversation is about resilience, instinct, and building something meaningful even when the path isn’t clear.