In this session, learn how to create and use virtual tours for your local business. Google Trusted Photographer, Joe Danzer, joins Eric Shanfelt, Jason Brown and Ben Fisher for this deep-dive into Street View, virtual tours and optimizing photos for use in Google My Business, websites and social media.

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This Week's Topics and Questions

• What is a 360 photo virtual tour and how is it different from Google Street View?
• How can businesses create a virtual tour and how much does it cost?
• How to use a virtual tour in your Google My Business listing, website and social media.
• How Google Cloud Vision analyzes your photos and how that can help you find more customers.
• How to optimize photos ... and if geotagging / exif data on photos helps.
• How good photos and virtual tours help improve customer conversion and your search rank.