The Best SEO Podcast

By Matthew Bertram

AI-Driven Visibility. Real-World Impact.

Getting found, named and cited by AI search.

Running since 2009. Over 5 million downloads. The same question the whole time: w

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4.3

314314 ratings

FAQs about The Best SEO Podcast:

How many episodes does The Best SEO Podcast have?

The podcast currently has 924 episodes available.

Best of The Best SEO Podcast

The most played episodes among Podcast App listeners.

Number 1: When ChatGPT Picks Winners, Who Counts As An Expert
AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and brand presence are becoming increasingly important. They break down digital PR, original research, Reddit marketing, link building, attribution, automation, and the strategies SaaS and B2B companies can use to turn search visibility into measurable business growth. • separating SEO and AEO budgets without losing the core strategy • treating LLMs as a new layer, not a replacement for SEO • building entity associations and clean categorization signals • leaning into E-E-A-T, authorship, and third-party verification • using “consensus” across relevant publications to reduce risk • choosing visibility targets with AI citation data, not vibes • avoiding Reddit astroturfing and focusing on real community building • tracking the full funnel with attribution, CRO, and CRM visibility • earning durable links through original research and credible PR • building partnerships that create co-citations and a digital trail • adding guardrails to automation and agentic workflows • SaaS actions that prioritize best leads and lifetime value Guest Contact Information: Website: emgigroup.com YouTube: youtube.com/GoEmgi LinkedIn: linkedin.com/in/matt-emgi More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show
September 13, 202642min
Number 2: GEO Vs SEO In The AI Era With Callum Kennard
SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, and conversions online. They break down stale and duplicate content, authorship and entity signals, information gain, topical authority, and why e-commerce brands may be better served focusing SEO efforts on category and collection pages rather than individual product pages. They also explore the difference between making a website GEO-friendly and actually optimizing for AI search, along with the growing attribution challenge as buyers increasingly research brands through ChatGPT, AI Overviews, social platforms, and other channels. Guest Contact Information: Website: https://www.clickslice.co.uk/ LinkedIn: https://uk.linkedin.com/in/callum-kennard More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show
September 20, 202647min
Number 3: Why Your AI Is Acting Like A Junior Developer
Using AI is one thing. Building an entire system around it is another. Matthew Bertram sits down with returning guest Richard Valentine and Hector Herrera for a deep technical conversation about how AI power users are moving beyond individual prompts and building their own AI architecture, specialized agent teams, memory systems, workflows, and internal infrastructure. They explore model drift, token management, specialized AI teams, scheduled learning, memory decay, human approval systems, and why AI shouldn't necessarily remember everything. The conversation also goes inside the challenge of transforming an organization from having a handful of AI power users to becoming truly AI-first. The discussion then turns to privacy, on-premise AI, security, credential management, deepfakes, impersonation, and the growing importance of controlling the infrastructure businesses increasingly depend on. Finally, they bring it back to marketing and SEO, exploring how AI systems can connect Search Console, analytics, trends, and other data sources to create feedback loops that continuously adapt marketing decisions to what audiences are actually doing. • rebrand updates and why we’re building a broader SEO and AI community resource • why Claude can get “nitpicky” and how model behavior changes break workflows • token management, subagent sprawl, and rules for routing tasks to the right model • Hector’s “teams” approach with doctrines, routing, scheduled learning, and change logs • memory decay, relevance scoring, and crystallization for keeping knowledge accurate over time • AI-first adoption inside organizations, consistency across tools, and reducing “islands” of usage • personas in Slack and email assistants, including permissioned execution and critical-system guardrails • on-prem and private setups for regulated industries, resilience, and avoiding vendor lock-in • security protocols like redaction, vaulting secrets, daily scrubs, and minimizing human error • deepfakes, propaganda, impersonation risk, and why EEAT signals matter more than ever please leave an honest review, uh, how we're doing. Guest Contact Information: Richard Valentine Website: richardvalentine.dev LinkedIn: linkedin.com/richard-l-valentine Hector Herrera Website: hexaisystems.com LinkedIn: linkedin.com/hector-herrera More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast. Free SEO Consultation: https://www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show
September 28, 20261h 26min
Number 4: Personal Branding For AI Search
We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals across channels, and decide whether you need a full rebrand or a focused re-up. • Choosing one canonical form of your name and using it everywhere to reduce identity collision • Buying the right domain and cleaning up scattered online data for better AI and Google understanding • Defining rebrand versus re-up and spotting the different ways brands drift • Cutting noise in messaging so AI can classify your expertise with confidence • Why specialization is coming back and why “everybody” is not a target market • How executive branding impacts trust for investors, clients, and employees • Handling public criticism as a leader and planning for the crisis continuum • Brand refresh pressure points for new brands versus legacy companies that feel behind • Industries most disrupted by AI and how service firms can adapt without losing trust • Disclosing how you use AI and keeping humans in the loop for quality and accountability • The micro changes worth watching, including pricing transparency and AI-driven discoverability • Where to find Karen, including KarenLeland.com and SterlingMarketingGroup.com and her book Brand Mapping Strategy Guest Contact Information: Website: sterlingmarketinggroup.com LinkedIn: linkedin.com/karenleland More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show
August 30, 202647min
Number 5: Better Conversion Goals In Google Ads
We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like. • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on Display and filtering low-quality leads • why gradual budget changes beat turning campaigns on and off • budget planning using CPC estimates and minimum lead volume • lead scoring methods that feed better data back to ad platforms • landing pages as single-purpose conversion tools with cleaner tracking • funnel strategy beyond one-shot high-intent clicks Guest Contact Information: Website: factorfour.com LinkedIn: linkedin.com/jeffcoleman More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show
August 24, 202647min